Wednesday, April 4, 2012

The color expression in carton packaging

The color design of the carton packaging is influenced by the graphics, written text and texture, and it requires not solely beautiful, generous to fulfill the aesthetic needs of the citizenry and should possibly be highly coordinated while using psychological feelings. The color design mainly interested the following factors:

The flow of color

The actual rhythm is heavily weighed to compose the image in the form of sense, it echos the many alterations on the display, such as potency, size, light along with dark, hard & comfortable, high or very low, the actual circumstance, etc., the contradiction between the a couple of sides alternating willpower, not a simple repeat various varieties of rhythmic movement, it's both the replication and development, a variety of aspects of shared restraint, mutual advertise, reflects the organic harmony.A a number of different colors in order to create an organic whole in order to reflect the same design, integrated into the particular rhythm of carton packaging design.

The tone associated with color

The strengthen is the propensity and mood regarding color scheme on screen, it is the key color of several grouped colors and prominent the full display screen. Carton packaging demands in the aloofness on the cabinets stand out as soon as of the visual to convey item information, which need to have overall strong good sense of tone to enhance. Therefore, the crucial for carton the labels color design would be the design of a bad tone.

The color design with the tone need to be unify with the principle features of these products, such as present packaging usually will take the red tones, orange tone, cold-blooded drinks packaging needs to be cold tone. The design of the firmness need to always be unify with the times, regions, ethnic groupings tradition to colorings to be capable of adapt to this change and the trend.

Color contrast

The two colors on your 12 hue group called contrast color, their lightness possesses big difference, causing a distinct, strong sense of distinction. Only through contrast, color could properly express the effigy. The comparison add the following three features:

Brightness contrast. Like the brightness contrast of the identical hue and unique hue, need to help contrast repeatedly to be able to convey accurately. Illumination contrast can enhance the pleasure, the more powerful the contrast, the particular visual effect is much more clear, on the particular contrary the image effect is to a greater extent blurred.

Hue distinction.This is a alternate color transfer phenomenon caused through different hue whenever two or more colors set or even alternative together, it might be divided into the particular Pro color line and complementary semblance contrast and frosty-warm color comparison.


Purity. From the same hue, the higher the purity, the more significant sense it's going to be, the lower your purity, the greater the turbidity. Purity could strengthen the powerful sense.

It should make the contrast just veracious in hue distinction design to increase the risk for picture brilliant along with impressive, luxury as an alternative to floating to produce coordinated and proportionate beauty.

Reconcile regarding color

In the actual 12 hue range, two similar coloring called reconciled semblance. The reconciled coloration gives a insidious, rich, elegant, enjoyable, comfortable feeling. The particular reconciled of exactly the same color refers on the same color and brightness of distinct colors with easy green, bright natural, dark green connect or light reddish colored, red, dark violent with. The reconciled of the same color refers towards co-ordination from the different colors with common ingredients for instance orange, red, discolored, with yellow components fit together quickly coordinated.