1. consumer psychology in the system of mass consumptionPeople
feel like packing in the process of buying, packaging can give
consumers a more intuitive impression, both physical and psychological
functions of the package in package design resists. In general, consumers are directly compared, is the first property, which is a packaging design requires close intuitively. The
construction cost of the goods in the packaging design, if the product
means that the psychological needs of consumers who claim that the
information on products and packaging, taking into account the
personality of the free consumption, and even the state of justice. Why
buy property in addition to the purchase of the product itself, more in
harmony with his mood, satisfaction, self-confidence ... in
the process of selling goods, the consumer, the main question is how to
motivate, that's what they want, on the other hand, this kind of
psychological success when buying goods, is a prerequisite for packaging design.
2. In accordance with the consumer orientation and direction of designAlignment
of a clear position in the minds of consumers of goods and easy to
target consumers for the need to respond to consumers' desires to enter
the base. Proper positioning was "biased" In fact, designers have to know what consumers want, what l spiritual satisfaction they need. Launching
the project should have a better understanding of the market based on
real research and not just in the consumer market. Take
a number of problems in the market and marketing as a subject of
research, collecting and analyzing information in order to serve as a
basis for planning and decision-making that happen with all types of
information about the project, the aim of the package. Depending on the needs of targeted groups of consumers at the center of research and market analysis are based.
3. Psychological needs of consumersWith
a very materialistic society, allowing the system to consumer
education, consumers will be surrounded by, the steps of such material,
the social life of the people has undergone significant changes in the
system of goods and materials, but also makes a few concepts from the
man played a profound change. The
economic development of society through the consumption of goods in the
high road of life there, raising consumer awareness about the
effectiveness of the process, in particular through the model of daily
consumption. Consumer
behavior is the acquisition of goods, is the process of purchasing
power of motivation to make the process of consumer behavior. In the process of consumption, consumer needs and the product plays an important role. Packaging design for communication needs and easy resources into the consumer has a sense of security. Stylish design, packaging, complete with advanced features, as well as the level of consumer habits. All
the people want, psychological satisfaction, internal sense of conquest
in the process of consumption, they believe that the products are worth
your money if they want to spend.
4. Brand Packaging DesignIn the design process, the developer must first learn how to mark the product image. The
image of the product plays an important role in the adaptation of all
aspects of sales, which directly affects the printed products in the
minds of consumers and of consumer behavior, and then assigns the
ultimate purpose of selling goods. Before
buying a product, the first thing they see, packing of goods, it is
necessary to meet consumers' habits and appearance, but also reflect the
properties of the product quality in the development of the product. Generates
an image of the product, primarily limited by the intrinsic properties
of the product, and secondly, is limited by external constraints of the
environment, which are the limitations of customer satisfaction. High
quality products, packaging design, combined with high quality, it
transmits all the information that people feel the quality of life, so
that consumers feel at ease.
