Monday, May 21, 2012

the soul of product packaging design

Product packaging design is not just a matter of aesthetics, most importantly, to introduce the properties of the product with the help of visual images. To establish and stabilize their position in the market and, ultimately, to improve packaging design sales.A success, resulting in the organization for the development of new, experiencing a new market. Thus, packaging design, and not just a beautiful decoration. Function in a competitive market has played a role included should not be underestimated. Successful package design is not just, it must be the result of co-founder of visionary entrepreneurs and designers to be professionals.
The meaning of innovation is an important design element concept.Innovative packaging design should be clear to information, quality of service, a single plan for the transfer is enough to show the strength of market positioning and a sense of stimulation and contains a rich culture of design. Culture is a project basis for the development of innovative packaging, it is only up to the market culture, we emphasize the cultural and innovative design package expressive, rich in images, but also makes it easy to understand, with lots of personality.
The innovative packaging design should be rooted in the soil of the nation. Packaging design should be part of corporate culture, as practically and artistically. The innovative packaging design is inseparable from the folk and national identity. We're talking about packaging innovation in the long history of ethnic and cultural construction. Every nation has its own characteristics: the American luxury, bold, innovative, classic British Conservatives, the Japanese luxury good, good, quiet, romantic German, French, subtle and strong. And the Italian imagination, all you can see easily. Keep the geographical features of national culture and the judicious use in the design and use it to bring in the internal affairs of the subject expressed.
Market knowledge and advanced concepts are important prerequisites for the development of innovative packaging. The market economy is a competitive market, consumer demand is a diversified, packaging design is not simply to transmit information on consumer goods to meet, and have the opportunity to walk in the minds of consumers. The main goal should be to respond to the market, the idea of ​​beauty and consumer psychology. We emphasize that the concept of advanced designers to experiment with products that lead the market ahead of its time. Doors Inovation not behid, of which only in the depths of society, and to compare the market and find ways other people do not, deisn innovative as possible.
Only the innovative design and maintain the viability of the market. The design of the original study and the study of natural innovation.Of continuously all the time, the innovation process, sometimes designers will continue to self-denial and continue to create a new process of self-organization is based, the developer has to be an endless pursuit of innovative design package.


The innovative packaging design is a hot topic in the design, packaging design should be called truly innovative adequately reflect the creation of the ideal properties of time is a cultural and ethnic styles, including the type of activity and characteristics of the product, privileged and honored to be in resonance with consumers at first sight .