Monday, February 20, 2012

Carton box structural design FAQ

Carton box structural design FAQ

The carton box packaging especially the corner of the box can be easily crushed, deformed, broken during transportation if the box size is too large. If the box is just fit for the product, the pressure will be on the product, normally the product can afford more pressure than the box. You just need to find the highest point of the product or the most prominent position to get the length, width and depth of the product. The following are few FAQ in carton box structural design.

Q1: There's a carton box, the size of the product inside is 20cm*20cm*25cm. What's the size of the carton box which could save paper the most? Why? Caliper 1mm.

Answer: 20.1*20.1*25.2, because there're two flaps on the top and bottom of the carton box, so the caliper doubled add to the depth of the box. The box especially the corner of the box can be easily crushed, deformed, broken during transportation if the box size is too large. If the carton box is just fit for the product, the pressure will be on the product, normally the product can afford more pressure than the box. You just need to find the highest point of the product or the most prominent position to get the length, width and depth of the product.

Q2: 1、Which box structure design is more reasonable between the following two boxes? Why?

carton box templates

Answer: the box on the left side has more reasonable structure, the tuck style is more convenient.

Q3: Check the following photo, see if the value of the e and s2 are reasonable, if not, how to correct them?

dieline templates

Answer: the value of these two parameters are not reasonable. The correct value should be e=s2+2, when the tuck inserted into the box, they matched properly.

Q4: check the photo in Q3, how to set the offset? Why?

Answer: usually the offset of cardboard can be 0.5mm, mostly 1mm, the offset of corrugated cardboard should related to the caliper, usually it is half of the caliper.

Q5: Find out the error of the parameters in the following photo and correct them, unit mm caliper 1.5mm

dieline templates

Answer: D2=79

X3=4.5 there will be 3 times caplier after folding

F5=79

D3=78.5

Mostly of them neglected the offset, the value isn't absolutely right, but the offset should be considered.

Q6: The print factory use certain paperboard for the following carton box structural design, the dust flap area has been crushed times, how to deal with this situation while keep the same paperboard?

dieline templates

Answer: Here we can use double folding line or fold on both the front and back side.

Wednesday, February 15, 2012

Carton box packaging structural design http://ping.fm/x2Nx8

Carton box packaging structural design

Carton box packaging structural design:

1> Overview
Judging from the literal meaning of packaging, we know packaging mainly include two meanings: packaging structural design and packaging graphic design. Packaging structural design through improve or re-design the structure of the packaging which not only facilitate the protection, transportation and storage of the products, but also help to boost the sales. Packaging graphic design mainly focus on series packaging graphic design related to company image advertising, description and sales of the products etc.. So packaging design mainly include structural design and graphic design, however, mostly packaging design focus on the graphic design, the structural design of the packaging has been ignored.

2>The importance of packaging structural design
People usually split the wrap and design process of packaging, it has been quite commonly phenomenon that mostly packaging paid great attention on the graphic design and ignored its structural design in the commodity competition. The packaging has been updated and replaced continually in order to suit for the intense competition. Although it can boost sales through this kind of strategy, it also bring negative impact on the company. On the other hand, packaging structural design could also make a pivotal role on the product sales because an excellent packaging structural design could not only display the product better, but also ease of use for customers. So we need to get together the wrap and design process which means the importance of packaging structural design can not be ignored.

3>Changes in the structure of carton packaging
Mostly carton box packagings keep the Stereotyped structure in our daily life. As we said before we should connect the packaging structural design together with graphic design. Here we mainly introduce the carton box structural design. The form of carton packaging can be summarized as some basic forms then improve and change their basic structures.

Changes of form
The changes of form means cut and combinate the original form on the basis of geometry to generate new structures of forms. It mainly include the increase, decrease, combination concave and convex of geometric surface. The diversity and richness of carton packaging structure can be realized through those changes of form.

Changes of surface
The changes of surface is mainly through the adjustment of the structure lines and changes on the form of the surface. The adjustment of structure lines means adjust the structure lines of carton packaging surface while keeps the basic structure the same. For example, Window style carton packaging could display the product intuitively which could boost the sales indirectly.

Changes of lines
The Lines in packaging structural design means the contour lines of carton box and the intersecting lines between its surfaces. So the changes of lines basically kept the original structure, it mainly through the adjustment of the carton box contour lines, such as change the straight line into curve or broken line etc. Different line has different presentation character, thus the carton box packaging style becomes rich and versatile.

Special structure
We've mentioned above the packaging structure design mainly start from the geometry, which means connect the packaging structure together with the product form closely. Through the special structure of the carton packaging could not only display the product intuitively but also attract more customers. The special structure design could start from 3 aspects: commodity forms, usages, interesting.

4> The meaning of the carton packaging structural design
The carton box packaging structural design is very important in the intensive competition. At first, it is not only facilitate the usage by customers, but also facilitate the manufacturer and sellers. Secondly, packaging structural design in favor of product protection, transportation and storage. Thirdly, packaging structural design display the product better which could potentially promote the sales.

In all, we know packaging design include structural design and graphic design, we can not split these two works, they should be complementary exist, excellent structural design provides rich changes of the structure, which increased the expression of the packaging graphic design and then promote the product sales. So we should connect both structural design and graphic design, pay attention to packaging structural design.

Tuesday, February 14, 2012

Packaging functions http://ping.fm/ZyK9m

Packaging functions

Packaging functions: Today, the packaging is a large and lucrative industry and is often a way to convince the buyer. We see only part of the cycle, when we open the box remove and discard the packaging of the products. However, the package allows you to store all resources, including energy spent in production and transportation of the product in the first place. Therefore it is important that we know he main reasons of packaging development. What is the main purpose of the packaging design?

1> Protective function
The product must be falling down, protected, and suffers vibration during transportation. Perishable food such as fruit must be of rigid packaging, such as laminated container are protected. In addition, the packaging must be capable of withstanding without a variety of static and dynamic loads to which it is subjected to during transportation, handling and storage. The assets are common, the protection from climatic conditions such as temperature, radiation, humidity, rain and sun, which may require different packaging measures.

2> Loading and Transport function
Easy management of activity is the development of transport packaging so it will be carried out, lifted, moved, are defined and fixed easily, efficiently and safely. The packaging is a crucial factor on the efficiency of the transportation, processing and storage of goods. Loading and transport function makes demands on the outer packaging by weight of the goods are placed inside and convenience packaging. The package of power is necessary for the installation of the goods on the other hand, the close relationship between the load and the transport-function displays, and protective.

3> Sales and Marketing
The purpose of this function make the sales process easier and more effective. The promotional material on the packaging is designed to attract the attention of potential buyers and have a positive influence on purchasing decisions. Promotional materials for the packaging plays an important role in the sales package, because it speaks directly to the consumer. This is only a minor role in the original packaging.

4> Storage function
Packaging materials and containers are required for packaging of goods must be stored in different places and for the packaging and all contents of the package were used. The packaging should also be the repository.

In addition, the package also warranty and service function, package, and the basis for brand products, consumer protection and product liability. There are legal requirements that the goods are clearly marked, indicating their nature, date of composition, weight, number and expiration date, etc.
Packaging plays many functional roles for content protection, but perhaps the most important work is still regarded as to help sell the product at the point of purchase.