Friday, May 11, 2012

Gift packaging cultural characteristics

With the development of scientific and technological progress, we must continue to explore and visit some interesting connotations more aesthetic in the design of gift packaging, the concern of traditional culture and to deepen the study of physics should be noted that the traditional heritage and artistic taste and explore. The focus on natural, simple, easy, healthy, aesthetic consciousness of environmental protection limited to packaging design gifts is not the market, circulation and display on store shelves, most of the people involved in social and economic details of the design of gift box, gift and exchange of feelings, distribute a set of functions, they differ depending on the package "one-off" feature, the connotation is a fascinating, refreshing charm, and to pay more attention to user-friendly design.
Gift packaging  for "emotion" to the point of sale, "communication" as the goal of the project, as well as integrate the content and design of the module to improve the taste, "courtesy." From a cultural perspective, it can submit the document to be translated in two ways: first, it should be for cultural and national brand while, on the other hand, wrapping paper, based on the choice of packaging materials, take a natural, strong friendship more simple and natural, cultural connotations of harmony.


 In hand with improving the living standards of people in search of material for spiritual satisfaction that the package could lead to a culture of quality to produce an emotional reaction means that the consumer needs. Thus, you should think about the social utility of the project, the emphasis on cultural factors. Gift packaging design is different from a purely artistic creativity depends on a number of psychological problems, such as product specifications, marketing costs, and so on. How to improve the cultural preferences and peculiarities of the time, in a gift box design, the orientation of the project, because different foods in different ways, and it's not only the art of calligraphy, folk motifs + in + .. . Decorated in a product, only to have some idea of ​​the traditional culture of the people, to understand further the study of modern aesthetics, the science of today's market, the psychology of marketing, as well as language and expressions of contemporary masters, the package can be a gift for combining design, culture and emotions in its terms.However, natural materials should be the main choice of packaging materials in the construction of wrapping paper, including paper, bamboo, wood, dirt, leaves and stems of plants and other natural materials can be. Traditional packaging materials nature, packed with his condition, the treatment of a simple source, well-furnished three forms. This reflects not only the orientation of the three basic aesthetic concepts Eastern tradition, without decoration - to the natural beauty and do not understand the nature - the sweet and harmonious beauty, natural and artistic beauty of the mythical, but it reflects the awareness of people in the modern world.In addition, the choice of materials, adapting the design of packaging paper, focusing on adaptation of style habits of ethnic zones. Wrapping paper, emphasizes the use of contrasting materials and natural materials, and enjoy the natural texture, thicker early atmosphere, the project may also take the paper to print new decorative building a new image of the package.

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