Tuesday, November 8, 2011

Product packaging design tips http://ping.fm/XSgYB

Functions of product packaging

Product packaging functions mainly devided into product physical protect, storage, loading and transportation, marketing, security, convenience etc. 


Product packaging plays an important role in maintaining the food, especially protect goods quality before using. There are several reasons why products are packaged. Mainly it is made to keep the product directly in order to contain them in single unit.
In some cases,
Product packaging also contains useful information about a specific property to be handled, content and the ingredients used to find the product. The manufacturer can also give instructions on the use, selection, or to warn users about the dangers that may arise as a result of misuse or improper handling of products.
The product can be packaged to protect against damage, theft, breakage or leakage. For perishable products, which helps to protect the property variations of humidity and damage when exposed to extreme temperatures.
In order to safely carry out or to move goods from one place to another place,  product packaging designed for storage and movement more easily. For some products that are assembled or fall apart, as a rule, manufacturer packing all the similar pieces in a container suitable for efficiency. This allows them to save space and be able to easily follow the stock as soon as they are moved.


In marketing, product packaging is considered important because it helps consumers identify goods easily among the manufacturers of similar products in the same market.

One of the main reasons why the product packaging is made by most manufacturers is to attract customers to buy the product. The appearance of product packaging used by manufacturers and distributors to encourage consumers to purchase. Companies typically invest heavily in the product packaging design because it offers higher returns than other forms of advertising. Size, colors used, brand, and all other forms of illustrations used for attractive product that can sell in order to advertise the products themselves.
In addition, it is simple to use certain products if they are together in heaps or in sealed boxes. Distributors find that it is easier to handle products that are packaged properly, this saves time and energy to them, as they are sold in stores.
For some substances, such as a liquid, used or sold for parts, which allows you to control the distribution of these parts. Each item can be packaged in formats suitable for use. 
product packaging also helps to reduce abuse of the allocating portions in their recommended servings.