In
the traditional conception there's a 4P terminal in marketing: product, price, place
and promotion are necessary and complement each other. However,
the theory of marketing terminal is open in the fifth P - packaging,
the most common approach has been proposed for enough attention.
A
successful packaging design includes three main following characteristics,
accuracy of indicator, image and personality differences. Goods without a brand or a brand is not good, it is, since neither a name nor too dull a person's name, is it hard to impress. A
good quality, not just a symbol or a combination of graphics, but
clearly reflects the value of goods, the connotation of the brand. Images
packaging focus on specific local circumstances, the investment
company, pricing strategies, the strategy of consumer segmentation for a
common vision and are in the package again. Personality differences in the front and the difficulty of packaging materials. Excellent
product packaging must comply with the basic properties of this class,
but at the same time to be out of the ordinary, to distinguish it from
competing products.
After
extensive market research, marketing analysis experts suggested to the
famous law of DuPont, 63% of consumer purchasing decisions based on the
product packaging. To
buy at the supermarket, for example, people attractive packaging, goods
markets, are generally provided over 45% of the number initially.
Packing
for a long period from a goods container, a distinct sense of the
perfect shape and construction of cargo terminal reflects the nature of
the optimization, brand culture, aspirations and the expression of several positions in marketing device. The
packaging has to buy a strong influence on consumer behavior, companies
must effectively utilize the role of the marketing kit, please fill out
the form to promote products and brands. For small and medium businesses with limited marketing budgets, packaging box is convenient for the brand.
Compared
to other methods of marketing, packaging, the unavoidable costs of
production, regardless of whether marketing of the company should pay
for the package, then according to their impact on consumer groups,
packaging is the most effective marketing through advertising. For businesses small and medium enterprises, especially in fast moving consumer goods, packaging must pay more attention. The
current package is not limited to the role of container products, but
also assumes that funding from the shape of the structure, graphics
and advertising, etc., all require professional standards of planning
and design . Only in this way, the SMEs could take packaging as a powerful marketing tool to promote the growing business.
