According to be able to statistics, the carton packaging sales accounted for approximately 45% of the full packaging materials, it isn't only for stores, textile, hardware, telecommunications equipment, household kitchen appliances and other products packaging, but also will apply to the presentation of food, medicine and military products.
The carton packaging is widely as well as massively used as packaging containers.It could be divided into two classes: glued cartons in addition to folding cartons. The former is used for higher-grade the labels, and high price tag; the latter would work for mass production processing and it's the most widely employed. Color is one of many important factors with the packaging design, it can be depends on your graphics, text, anatomical structure, plays an natural part on packaging design and style. People browse goods on the shelf, the first factor you see would be the color of the particular packaging. The coloration is not simply related to the particular display of things, but also immediately affects consumers' paying for desire.
1. General color of carton packaging
Color could have a strong emotional reflect on consumers so that they might produce corresponding organizations, to this stage it should offer full consideration from the use of coloration. The following using a description of the usage of general color upon commonly carton the labels.
①Medicine carton packaging: It used vestal cold and comfortable of color. Including green and chilly gray means tranquil, inflammation, relieve agony, etc.; red, orangish, yellow and some other warm color agency nourishing, nutrition, excitement; black means dangerous; red and black color color mean highly toxic;
②Textiles carton packaging: it typically use black, white-colored, gray color in order to reconcile and contrast; female textile utilization of bright, elegant colors.
③Food carton packaging: The color is distinctive and easy. Such as violet, white color symbolizes clean, healthy as well as cool; red, lemon, yellow color is short for sweet, fragrant, fresh new, etc.; simple and also dignified color ensures that the wine's vase and long history. These kind of colors have great advantage of promote appetite.
④Makeup carton packaging: this type of packaging usually utilize softly neutral colours. Such as pinkish, pale rose red-colored stands for redolent, soft, noble; for most men's cosmetics bare color expressed the solemn etc..
⑤Kids carton packaging: It usually employ colorful solid shades or contrasting colorings to make the actual packaging more stunning, lively, and etc.
The color associated with packaging is dependon people's associations as well as habits of coloring with a large degree of overstatement and change to make the packaging brand-new and different. The psychological effects regarding color is complex, and often are different with the different national, regional, ethnic, religious belief.
2. the expression regarding feeling with unlike colors
The colors are different wavelengths of easy on visual consequences, nothing related with the "feelings". However, many of us live in the earth constantly to people by the coloration impressed. The numerous facts have confirmed that different shades produce different psychological and physiological effects on people and people's age, sex, experience and the surroundings. Therefore, the product packaging design should carry full account on the different sense connected with color, abstract expressionism regularity, so that the colors can best reflect the properties of the goods to adapt in order to consumer psychology as well as meet the wants of different stages of consumption of the objective market.
