Packaging design strategy meet consumer psychology

Ease strategy of psychological researchProcurement for the convenience of customers. This increase in transparency and food packaging in the style of the window can be selected easily install it basket gift packaging, easy to carry, easy to use pop, easy to use, add attractive packaging. The packaging design originally developed for the convenience of elderly and disabled need to demonstrate the results of a favorite among consumers for convenience, is the psychology of consumption.
The practical strategy of psychological researchProducts, including packaging design, should be able to meet the basic needs of consumers, then there must be a real value. Older people in all age subcultural emphasis on people is simple, practical, more likely, but now the various health tonic for older people in the general form of content "on the package, even if these products are able to win the" incidental purchases and 'difficult to win customers.
Innovative strategies for mentalEspecially for relatively high-tech products, the choice of packaging materials, processes, design, style and decor reflect the state of the art. Since the production of packages of three-dimensional projections, aseptic packaging and anti-theft packaging and so on. outstanding achievements in science and technology can be incorporated performance with a unique style and innovative packaging design.
Believe strategy of psychological researchThe label of the leading brands in the product reduces the buyer's lack of confidence about the quality of the product. Especially in some well-known companies, this strategy can be advertising of products and companies, in order to kill two birds with one stone. For example, there is a sign of penguins and the design of the label in Silver Ice Budweiser beer packaging, but if the storage temperature of cold beer is the best time to be a little animated penguins are published to provide a genuine trust in order to satisfy their psychological research will be.
The beauty of a strategy of psychological researchProduct Design window of crystallization of arts and crafts. Attractive packaging can lead to social needs of the high level of consumer packaging with great artistic charm, pleasing to the customer, is the driving force for this type of potential customer is open for regular users in the long type. Wines of the world, the package is very elegant, easy fame art wine bottle, one of the most elegant, the promotion of packaging success.
Fun strategy of psychological researchPeople in the bustle of city life and the need for a simple co humor.A the United States has an interesting selection of puzzles on the cover of the production of biscuits, cookies, people eat only printed at the bottom of the tank in order to find the products are very popular answer to curious people often requires an additional purchase.
In contrast to the strategy of psychological researchEspecially young people, and another, different, strange, innovative, tried to find a way to express yourself. The target market for the design of packaging groups of products can be used to trumpeted the traditional form, the color of a taboo in a "new generation of choice" in the logo, breaking to lead the fashion trend. But this type of consumer psychology to capture, create an atmosphere of the trend, this action pack with high-risk high-yield effort.

The consumer market is the market. Multidimensional and differences in consumer psychology has decided to develop a package to win the multi-dimension emotional appeal to specific groups of consumers to obtain the desired consumer behavior. Shipping is a microcosm of the marketing strategy, psychological strategies, packaging design, advertising is very logical ideas.