With
 the development of scientific and technological progress, we must 
continue to explore and visit some interesting connotations more 
aesthetic in the design of gift packaging, the concern of traditional culture 
and to deepen the study of physics should be noted that the traditional 
heritage and artistic taste and explore. The
 focus on natural, simple, easy, healthy, aesthetic consciousness of 
environmental protection limited to packaging design gifts is not the 
market, circulation and display on store shelves, most of the people 
involved in social and economic details of the design of gift box, gift 
and exchange of feelings, distribute
 a set of functions, they differ depending on the package "one-off" 
feature, the connotation is a fascinating, refreshing charm, and to pay 
more attention to user-friendly design.
Gift packaging  for "emotion" to the point of sale, "communication" as the goal 
of the project, as well as integrate the content and design of the 
module to improve the taste, "courtesy." From
 a cultural perspective, it can submit the document to be translated in 
two ways: first, it should be for cultural and national brand while, on 
the other hand, wrapping paper, based on the choice of packaging 
materials, take a natural, strong friendship more simple and natural, cultural connotations of harmony.
 In
 hand with improving the living standards of people in search of 
material for spiritual satisfaction that the package could lead to a 
culture of quality to produce an emotional reaction means that the 
consumer needs. Thus, you should think about the social utility of the project, the emphasis on cultural factors. Gift packaging design
  is different from a purely artistic creativity depends on
 a number of psychological problems, such as product specifications, 
marketing costs, and so on. How
 to improve the cultural preferences and peculiarities of the time, in a
 gift box design, the orientation of the project, because different 
foods in different ways, and it's not only the art of calligraphy, folk 
motifs + in + .. . Decorated
 in a product, only to have some idea of the traditional culture of 
the people, to understand further the study of modern aesthetics, the 
science of today's market, the psychology of marketing, as well as 
language and expressions of contemporary masters, the package can be a 
gift for combining design, culture and emotions in its terms.However,
 natural materials should be the main choice of packaging materials in 
the construction of wrapping paper, including paper, bamboo, wood, dirt,
 leaves and stems of plants and other natural materials can be. Traditional
 packaging materials nature, packed with his condition, the treatment of
 a simple source, well-furnished three forms. This
 reflects not only the orientation of the three basic aesthetic concepts
 Eastern tradition, without decoration - to the natural beauty and do 
not understand the nature - the sweet and harmonious beauty, natural and
 artistic beauty of the mythical, but it reflects the awareness of 
people in the modern world.In
 addition, the choice of materials, adapting the design of packaging 
paper, focusing on adaptation of style habits of ethnic zones. Wrapping
 paper, emphasizes the use of contrasting materials and natural 
materials, and enjoy the natural texture, thicker early atmosphere, the 
project may also take the paper to print new decorative building a new 
image of the package.
