The marketing features of carton packaging

Packaging has become the main actors of the market in real assets have a strong connection with consumers of mental activity. As a designer board, if it is not to understand the consumer psychology and "made blind. How can the attention of consumers and how to awaken their interest to continue to encourage them to make the final purchasing behavior, knowledge must include consumer psychology. Therefore, research on consumer psychology and the change is an important part of the design of the carton packaging. Only the purchase and administration of the law of consumer psychology to effectively improve the quality of design and sales effectiveness by increasing the value-added products. Consumer psychology is complex, very few long-term maintenance of orientation in most cases may be included two or more mental health needs. Psychological help to make a series of cardboard displays the exact opposite.
Product packaging is the first line, directly to consumers. Consumers can not directly with the visual identity of consumer products on the market of real contact, before purchasing a product, they should at packaging, packaging has become the product image, but also the image of the specific labeling, packaging design is almost a direct transfer with the launch of the brand. A key role in Mr. Levens (Lai Man Polly SIMO Consulting in London, founder of the company) in the nineties, he said. . "Incarnation of packaging material for all non-core activities and the package contains all the elements of the mark is a mark of the ontology.
Packaging design, including design and visual development of two parts.80% of people feel outside of the visual information of the adoption. Psychologists say that: the height of visual information in the strength and the recall and memory in the cerebral cortex. The representative of a strong brand and packaging design of products should focus on the visual design of the packaging.
The visual design is graphic, colors, logos and text on the packaging design, designers must consider not only a part of the mark, such as the harmonization of all elements of the overall design of the brand . The whole design package is a representative of the value of visual design brand must actively take the initiative to extend this value should not only against internal and external connections to ignore the image. Supports the creation of a brand can be achieved through visual design.
As part of improving living standards, product quality compared to sublimation, so that the drawing of comics on different purposes, quality, variety, object serialization, in especially in pharmaceuticals, cosmetics, spirits, etc., should be based. In the design process must be fully qualified psychological needs of people at the function, representatives of refinement.
Lot of that of the original function of protecting goods in some promotional items and improving its image and other complex functions to improve the strategy of packaging design, which takes place at long product development, production, sales process, a number of brand image are inextricably linked package design is integral to creating a positive image of the brand. We will merge only the understanding of product features and positioning of private consumers to the rational use of visual language and design to create a brand packaging.