Basic functions of product packaging

Currently, the main functions of product packaging is how to convince the buyer, and it has been a large and lucrative industry. As consumer, we have no idea the part of the cycle when you open the window to remove you, to dispose of packaging products. However, the package, you can spend, by all means, including energy production and transportation of products for primarily conservation. It is important to know that the basic functions of product packaging.
 a> Security functions
Falling into the product during transport, vibration, and should be protected from discomfort. Perishable foods such as fruits, you will need laminated rigid packaging such as containers should be protected. In addition, the product packaging will not be transferred, without a lot of static and dynamic load to the subject of handling and storage, must withstand. Assets, there is another if the package is needed, temperature protection, radiation, humidity, and from climatic conditions such as sun and rain is common.
2>load and transport functionsEasy management activities, lift, move, are determined, efficiently and safely, easy to modify, is the development of the transport package. Product packaging is an effective transportation, processing, and is one of the most important factors for and save. Loading and transport function of the request to the weight of the packaging of goods outside of the package and placed inside a convenience. On the other hand, power packed a close relationship, between the functions required for the installation of goods, carrying and transportation with security.
3> Sales & Marketing functionsWith the purpose of this function, the sales process becomes easier and more efficient. Product packaging has been designed to have a positive impact on purchase decisions of packaging and promotional materials attract the attention of potential buyers. Because they speak directly to consumers for packaging promotional material, which plays an important role in the delivery. This is a small role in the original package.
4>Storage function
They are stored in different locations and packaging materials, you must have the necessary container used for packaging products. The container must be stored in the warehouse.
In addition, the package contains a package of warranty service based on features and brand, to consumer protection and product liability. The product package there is a legal requirement be labeled expiration date, nature, composition, weight, number and, clearly, etc., but have played a role in a number of features for content protection, Perhaps the most important work, are considered in order to sell their goods in the market yet.

Functions of product packaging

Product packaging functions mainly devided into product physical protect, storage, loading and transportation, marketing, security, convenience etc. 


Product packaging plays an important role in maintaining the food, especially protect goods quality before using. There are several reasons why products are packaged. Mainly it is made to keep the product directly in order to contain them in single unit.
In some cases, Product packaging also contains useful information about a specific property to be handled, content and the ingredients used to find the product. The manufacturer can also give instructions on the use, selection, or to warn users about the dangers that may arise as a result of misuse or improper handling of products.
The product can be packaged to protect against damage, theft, breakage or leakage. For perishable products, which helps to protect the property variations of humidity and damage when exposed to extreme temperatures.
In order to safely carry out or to move goods from one place to another place,  product packaging designed for storage and movement more easily. For some products that are assembled or fall apart, as a rule, manufacturer packing all the similar pieces in a container suitable for efficiency. This allows them to save space and be able to easily follow the stock as soon as they are moved.

In marketing, product packaging is considered important because it helps consumers identify goods easily among the manufacturers of similar products in the same market.

One of the main reasons why the product packaging is made by most manufacturers is to attract customers to buy the product. The appearance of product packaging used by manufacturers and distributors to encourage consumers to purchase. Companies typically invest heavily in the product packaging design because it offers higher returns than other forms of advertising. Size, colors used, brand, and all other forms of illustrations used for attractive product that can sell in order to advertise the products themselves.
In addition, it is simple to use certain products if they are together in heaps or in sealed boxes. Distributors find that it is easier to handle products that are packaged properly, this saves time and energy to them, as they are sold in stores.
For some substances, such as a liquid, used or sold for parts, which allows you to control the distribution of these parts. Each item can be packaged in formats suitable for use. product packaging also helps to reduce abuse of the allocating portions in their recommended servings.