How to design proper packaging for a new product? which principles it should follow? I hope these tips will help you.
1. Positioning of the brand or product
If there is a new brand, you need to offer brand positioning on the value of a good delivery brand look and sound brand. If
this is a new product to the historic brand, you have to think about as
if it is different from the original package design, product updates,
product, or more innovative products.
2. Find the consumers
Of
course, we must assume that packaging design on it, thinking that the
target consumer for the core and the core values and aesthetic tastes
of consumers. You
need to determine their understanding of consumers, whether good or
bad, according to taste or a bad idea to use, good looks and buying
habits of consumers, to determine the hypothesis that your goal is to
offer consumers the perfect virtual package.
3. Find the segment between competition
In
search of a package with the same quality, variety, or the value
proposition, the study of their packaging design, to enhance the
separation point on the basis of the package. In addition, the package, which can have different colors, symbols, characters, etc., to be.
4 Find your style and sound packaging
This is very important that the product has a unique and soul. There will be decided on the package? Start your design package, if you are free.
5 Scroll and highlight the unique selling point
You were the soul and a unique package design? Make provision for the assessment of your screen. It is often not the most accurate, is the most important package is now available, compared with a constant reflection on it.
6 Cost factors
Do
not forget to consider the cost of new packaging, in most cases, even
if the cost increases, but they increase the unprepared, as far as
possible unnecessary packaging hopeless.
In
the process of specific packaging designers should listen carefully to
the sales and specific aspects of the concession for the best packaging design.
For
small and medium-sized businesses, there is no budget for advertising
and public relations, but the reasons for the brand and the needs are
the same. In this case, which began in brand building, in bits, of course, is a wise decision. Package
design may have a crucial role in the promotion of the brand, is also
an important element to create a static field and improve the brand
image. However, many SMEs in China, do not really know much about the importance of packaging design as part of marketing. Thus, to be more pragmatic, the first step in creating a brand and distribution of packaging design. Messages
can be sent in time all the packaging is not so easy to make, with
respect to the replacement cycle for a long time, so that once a poor
condition, have been published, not only do not promote a product, but
also the most likely cause economic loss.
