Packaging design to meet the basic needs of the product, we should pay more attention to the "content" for the project. If
the concept of packaging design is the art of changing clothes and
packaging of the human body and its manifestations is a dress, is the
design of the packaging, the color of spiritual thought and culture . Costume,
their thoughts and self-improvement may reflect, packaging design to
reflect the different connotations of products, brands, company.
First,
we find the personal characteristics of the product, the same age,
people have different characteristics of the personality, the product of
the same. The same type of product has its own characteristics. Compare
similar products to find another point of division of the class of
consumers for the target market is the exact positioning of the
distinctive personality of the entry point of the product in the
package. Also in this case, the package is also the image and the accumulation of culture resist. Packaging
is designed for production, the products come from companies, packaging
design, of course, is a reflection of culture image.Finally, packaging
design also reflects the geography of our national culture. This is particularly important in the design of the packaging of the food industry.
The
implementation of a package design usually a package design in three
dimensions and design: decorative three-dimensional shape is the main
form of packaging. Recently
that the development and application of new materials, and more room
for packaging design, traditional materials such as paper, wood, fabric
... is no longer the only option. New materials and recycled materials for new forms of environmentally friendly packaging design.
In the words of flat decorative use of color no longer remain in the traditional sense. The
reason is that to change the color of the main access creative original
manufacturer's specifications reflects need product information,
images, graphics, icons and other visual elements.
From
the perspective of packaging design, pack your belongings with
certain materials, is their main objective, all intact, convenient
transportation, a practical science, the notion of substance "refers;
Jewels" refers to things, jewelry change. This
applies to a set of good things from a different approach to decorating
the landscape, so the package looks the best, it is the aesthetic
category of the term culture. Include the "packaging" is a rational and effective combination of these two concepts.
"Functional"
should always be the first principle in designing the packaging no
matter what form they should be given, for its compact, ergonomic, are a
type of product safety, convenience packaging. Sometimes,
the blind pursuit of designers of new materials and new forms, so that
the essential requirements for packaging, safety, reliability and
comfort, is taboo in packaging design. This is particularly important in the chemical industry, medical equipment, electronic packaging products.
