Why visual and touch sense is essential in packaging design

The sense of visual and touch on packaging depends packaging materials, textures and surfaces of packaging materials, it must give a different look to various information and solutions, and developed the package design, using materials and textures to meet the content of messages sent in the package being investigated. Vision and touth generally opposite and unified, is a tactile contact of a true reflection of the experience, so it abstractly, in such a case, according to the sense of touch to a symbol may be the symbol generated by past experience, and then, after the acquisition and conversion to a type of visual information that is important later in court.
The sense of visual and touch imported into the package design must be installed in a vision, that is, to have a strong visual communication with the consumer to be, it's packaging, product appearance , consumer understanding of the product by the packaging products are imported from using visual and sensory tolerable in the design of the packaging, consumers want to buy goods and recognition. He generally uses the following three steps:
(1) The packaging design, materials and textures on the package. For example, packaging the use of tea directly from bamboo and ceramics. This method is currently the most widely used method is more traditional methods.
(2) the use of simulation, with other traditional packaging materials such as imitating the characteristics of paper, plastic, glass or the consistency of the material in a visual sense of touch and receives , to create the product design of effective visual communication for the consumer.
(3) With the technology of pressure to simulate the structure of a kind of visual effects, such as the sense of touch can be imported into the concept of packaging design. Consumers can easily access original distance through the package for a Visual Basic understanding of the feelings of freight to determine the demand for the purchase of this product.
Visual function by packaging plays an important role in sales, it has more in-depth study on how to transfer content. Recognize also that the touch judge as an object of the universality and importance of people, in an objective, an agreement between persons and things must be established. His understanding of the universality of the packaging of consumer goods. Thus, the sense of sight and touch is very important in the design of the packaging.


In many cases the first impression of the packaging is an important basis for consumers to identify and select products. Packaging for domestic tasks of visual communication is an important factor in the ability to maintain sales of the product. Thus, this feature of the package is too often exaggerated, and pointed out that excess packaging to exaggerate the benefits of national wealth. The packaging is a visual communication can lead consumers to correctly identify the product, the purchase of goods, then took us to the end of the packaging is convenient, but only the right to use a package of visual communication that packaging design packaging to improve our lives. The visual content of the communication package includes not only the color, text, graphics, simulation, and also include packaging materials, texture, textures, and integrate the various elements will be passed on to consumers by through visual and tactile, so there is a correct assessment of the goods.

5 steps to master carton box packaging design

In Packaging industry, Packaging design is always the hottest topic, no matter design studio, prototype factory, packaging manufacturer, even packaging machine factory considered about what they need to improve to help client benefiting the packaging design, there’re lots of excellent software for carton box packaging design, such as artioscad, cimpack, autocad etc. Today I would like to introduce a new carton box packaging design software Packmage to help users get their carton box designed in a few steps:

The first step, select box from the library, Packmage carton box packaging design software offers hundreds of boxes in the library and the quantities updated every week.

Packmage box library

 

The second step is parametric design, modify the box size according to your requirements.

carton box parametric design

 

Here you can modify the parameters in the tablet of the left menu, the box will be adjusted automatically after the parameter value changed, also the user can check the information such as box size, the total length of die-line and folding-line, paper utilization etc.in the parametric design interface.

The Third step is texture, in the texture interface, user can import the graphic design of the box.

texture with graphic design

 

Users can texture the whole box or each individual part of the box according to their requirement, the 4 direction keys can be used for matching the graphic design with the box structural design.

The fourth step is 3D box modeling, with this feature user can check if there’s any flaw with the box structure design during the modeling process.

3D box modeling

 

The Packmage 3D interface is very friendly, user can move the mouse to the button to know the feature. With Packmage 3D users can get the 3D box effect with photo or video so that they can show to clients immediately without proofing.

The fifth step is step and repeat, after the box structure design and graphic design finished, Packmage makeup module can offer the best sort solution for box step and repeat.

Packmage box step and repeat

 

 

With this module, user can step and repeat one or more boxes in one cardboard in order to save cost, also it offers information like paper utilization rate, the total length of die-line, folding line etc. The final file can be exported as DXF or PDF format.

Isn't it easy for carton box design? If you still confused about how to design a carton box you can check Packmage video introduction directly.

Dieline in Packmage carton box design

What is a Dieline?

The dieline is the template for a package. It’s a flattened outline of the cutlines and folds. You cannot create a product package design without one – so don’t even try.
If you took apart a cereal box and flattened it out, you’d be looking at the dieline. The edges of the box are the cutlines and all the seams and creases are the folds and overlaps. It’s basically supermarket origami that must also be sturdy, functional and do a darn good job of attracting the consumer’s interest.
Your dieline must be perfect. You’ll be creating an extremely tight layout, a pixel perfect balancing act between competing design elements, so even loosing an eighth of an inch will often require a reworking of the entire package. This is why I never start a package design without a finalized dieline. Otherwise I’m just guessing and ultimately wasting my time and giving my client a false sense of accomplishment.

So How Do You Create a Dieline?

If you get a finalized dieline straight from the printer (the most likely scenario), it will have the bleed requirements and all the manufacturing notes already on it. This is ideal and if you have that you don’t need this tutorial.
However, sometimes you’ll be working with a client in the early stages. Perhaps they’ll send you a box from another product and direct you to make one just like it. Maybe they’ll FedEx you a bottle or jar and ask you to make a label that maximizes the container’s real estate. Or maybe they’ll send you the product itself and ask you to design a box, clamshell or blister pack to hold it. If this is the case then this tutorial is for you.
Labels and other two dimensional package designs are easy and you can generate perfect dielines for these on your own. However, unless you are reproducing an existing box, working from an existing dieline, or you have extensive experience in CAD applications, you can’t realistically create a perfect three dimensional package dieline on your own. However, you can start the ball rolling and then turn over your dielines, notes, and a sample of the product to a printer or manufacturer and they can use it as the basis for creating a working dieline.

Dieline in Packmage

For begginers, packmage predefined dieline in the box struture, you can check the photoes as follow:
http://packmage.blog.com/files/2011/05/ZW001-buttomlocktray.jpg
Since Packmage predefined dielines and box shapes, it’s much more convenient for new user.

Packmage 3D box modeling new improvements

Packmage 3D box modeling features new improvements will be released soon, there are the details:
1> Solved the 3D high definition compatibility with 64-bits OS systems;
2>3D lights intensity and angles can be adjusted with nice presentation;
3>3D cardboard inside background color has been modified；
4>paperboard of hollow out clipping in 3D presentation improved.

How to lower down cost for box packaging design

The process of communication, design and confirmation takes a lot of time and cost of package production, Packmage is the solution for the problem, it is designed to provide for cost control and efficiency optimization control low cost, the processing scheme of the high effective.
Packmage makes structure design so simple.
First, Designer needs to choose the box style from the database, after enter the size and edit the parameters, the software will finish the package expend die-cut automaticly.
Second, export the die-cut file as other graphic file formats for graghic designer. There are 4 types of file formats, scr, wmf, html, and bitmap file formats just like bmp, jpg, gif etc.
Third, after finishing the graphic design, you must to save it as JPEG type file which can be imported and pasted to create actual design by our Packmage.
Then, you can preview the visual presentation of the cartoon folding process and it shows how the artworks fit seamlessly into the die-cut.
Fourth, the folding process(3D display) can be save as a AVI which is a type of video, you can send it to your customer or inform your customer to check it on line through our Packmage client.
At last, Step and repeat feature offers the best box step and repeat solutions to lower down cost.
Due to its easy operation, Packmage packaging carton box design software is extremely suitable for small business such as packaging box design company, prototype factory, corrugated and folding carton manufacturer.
Compared with traditional product packaging design, what can Packmage brings to users?
Time cost
Traditional structural design: Mechanical replication and collage, many attempts, it must take a lot of time to finish the structural design. Before confirmmation, Designer have to send proofs to customer. It takes a lot of time too.
Packmage: Digitized design, The entire structural design can be finished in a few minutes. Through virtual prototyping, communication can be immediatly, which can help user gain more business opportunity.
Material cost
Traditional proofing: There must be a lot of materials are used to attempts and proofs.
Packmage: Before the design confirmed, what you need is just a database on your computer. With Packmage 3D box modeling feature, you can show the blank sample and color sample to customers directly.
Labour cost:
Traditional: Professional is needed to do the package design.
Packmage: Because of the simple operation, anyone can make the package design by Packmage.
For switching data from the server to your computer, keep your computer connecting to network whenever using Packmage. After structure designed, the file can be saved on local hard drivers.
For getting more information of our Packmage software details, please downloading the free trial.