Culture in product packaging design

With psychological feeling of consumer packaging design is inextricably linked with the feeling function applicable conditions, the sense of quality, cheap feeling, the feeling of novelty, soft grip and other benefits of aesthetic ... All this shows that the product packaging design without the aesthetic and cultural skills, it is difficult to establish the aesthetic value in the package.

Packaging means, the composition can not be achieved without the use of contrast agents, reports, is symmetrical, rhythm, space coordinates, and so on, by modeling the structure of the the stable and easily symmetry and inseparable "balance, contrast and synthesis harmony, proportion and scale, rhythm and intonation and analog, change and unity of aesthetic treatment in related fields.Culture has a direct influence on the design of the product packaging, is the visible manifestation of the influence of cultural heritage a major role in product packaging design in the following points.

Firstly, product packaging design, support for the aesthetic culture. Aesthetic culture is the most important experience spiritual and emotional, to enjoy the culture, social and emotional. In general, the aesthetic culture of the reality of the culture, art and culture as the core of a wider spiritual and cultural tradition. With the continuous development of society as a whole civilization, the aesthetic vision of humanity and the field of aesthetic activity to continue to grow and develop.

Second, the role of technology to support culture in packaging design. Now, the technology was based cropping system on the host computer technology, which plays an important role in supporting the product, R & D and production developed. For example, the shape, the design, layout and design of packaging products in developed countries has created the technology of the computer for a long time. Can be done with computers, calculating, comparing, and change in the process of packaging design with a computer, packaging designers can scare without health community long physical and mental, that which could significantly reduce the development cycle, the precision of design results. and optimized the design and development of packaging design modern technological culture.

the soul of product packaging design

Product packaging design is not just a matter of aesthetics, most importantly, to introduce the properties of the product with the help of visual images. To establish and stabilize their position in the market and, ultimately, to improve packaging design sales.A success, resulting in the organization for the development of new, experiencing a new market. Thus, packaging design, and not just a beautiful decoration. Function in a competitive market has played a role included should not be underestimated. Successful package design is not just, it must be the result of co-founder of visionary entrepreneurs and designers to be professionals.
The meaning of innovation is an important design element concept.Innovative packaging design should be clear to information, quality of service, a single plan for the transfer is enough to show the strength of market positioning and a sense of stimulation and contains a rich culture of design. Culture is a project basis for the development of innovative packaging, it is only up to the market culture, we emphasize the cultural and innovative design package expressive, rich in images, but also makes it easy to understand, with lots of personality.
The innovative packaging design should be rooted in the soil of the nation. Packaging design should be part of corporate culture, as practically and artistically. The innovative packaging design is inseparable from the folk and national identity. We're talking about packaging innovation in the long history of ethnic and cultural construction. Every nation has its own characteristics: the American luxury, bold, innovative, classic British Conservatives, the Japanese luxury good, good, quiet, romantic German, French, subtle and strong. And the Italian imagination, all you can see easily. Keep the geographical features of national culture and the judicious use in the design and use it to bring in the internal affairs of the subject expressed.
Market knowledge and advanced concepts are important prerequisites for the development of innovative packaging. The market economy is a competitive market, consumer demand is a diversified, packaging design is not simply to transmit information on consumer goods to meet, and have the opportunity to walk in the minds of consumers. The main goal should be to respond to the market, the idea of ​​beauty and consumer psychology. We emphasize that the concept of advanced designers to experiment with products that lead the market ahead of its time. Doors Inovation not behid, of which only in the depths of society, and to compare the market and find ways other people do not, deisn innovative as possible.
Only the innovative design and maintain the viability of the market. The design of the original study and the study of natural innovation.Of continuously all the time, the innovation process, sometimes designers will continue to self-denial and continue to create a new process of self-organization is based, the developer has to be an endless pursuit of innovative design package.

The innovative packaging design is a hot topic in the design, packaging design should be called truly innovative adequately reflect the creation of the ideal properties of time is a cultural and ethnic styles, including the type of activity and characteristics of the product, privileged and honored to be in resonance with consumers at first sight . 

Pay attention to consumer psychology in product packaging design

1. consumer psychology in the system of mass consumptionPeople feel like packing in the process of buying, packaging can give consumers a more intuitive impression, both physical and psychological functions of the package in package design resists. In general, consumers are directly compared, is the first property, which is a packaging design requires close intuitively. The construction cost of the goods in the packaging design, if the product means that the psychological needs of consumers who claim that the information on products and packaging, taking into account the personality of the free consumption, and even the state of justice. Why buy property in addition to the purchase of the product itself, more in harmony with his mood, satisfaction, self-confidence ... in the process of selling goods, the consumer, the main question is how to motivate, that's what they want, on the other hand, this kind of psychological success when buying goods, is a prerequisite for packaging design.
2. In accordance with the consumer orientation and direction of designAlignment of a clear position in the minds of consumers of goods and easy to target consumers for the need to respond to consumers' desires to enter the base. Proper positioning was "biased" In fact, designers have to know what consumers want, what l spiritual satisfaction they need. Launching the project should have a better understanding of the market based on real research and not just in the consumer market. Take a number of problems in the market and marketing as a subject of research, collecting and analyzing information in order to serve as a basis for planning and decision-making that happen with all types of information about the project, the aim of the package. Depending on the needs of targeted groups of consumers at the center of research and market analysis are based.
3. Psychological needs of consumersWith a very materialistic society, allowing the system to consumer education, consumers will be surrounded by, the steps of such material, the social life of the people has undergone significant changes in the system of goods and materials, but also makes a few concepts from the man played a profound change. The economic development of society through the consumption of goods in the high road of life there, raising consumer awareness about the effectiveness of the process, in particular through the model of daily consumption. Consumer behavior is the acquisition of goods, is the process of purchasing power of motivation to make the process of consumer behavior. In the process of consumption, consumer needs and the product plays an important role. Packaging design for communication needs and easy resources into the consumer has a sense of security. Stylish design, packaging, complete with advanced features, as well as the level of consumer habits. All the people want, psychological satisfaction, internal sense of conquest in the process of consumption, they believe that the products are worth your money if they want to spend.
4. Brand Packaging DesignIn the design process, the developer must first learn how to mark the product image. The image of the product plays an important role in the adaptation of all aspects of sales, which directly affects the printed products in the minds of consumers and of consumer behavior, and then assigns the ultimate purpose of selling goods. Before buying a product, the first thing they see, packing of goods, it is necessary to meet consumers' habits and appearance, but also reflect the properties of the product quality in the development of the product. Generates an image of the product, primarily limited by the intrinsic properties of the product, and secondly, is limited by external constraints of the environment, which are the limitations of customer satisfaction. High quality products, packaging design, combined with high quality, it transmits all the information that people feel the quality of life, so that consumers feel at ease.

Useful product packaging design skills

Due to the fundamental quality of the merchandise packaging designer along with their skills restricted into certain selection, thus leading for the taste of the product packaging design devalued. While the taste of the packaging design is chiefly how to hold the skills of product packaging design. It mainly includes 3 items: color, composition and also culture.

1. Cultural Connotation

In short, the skills regarding packaging design, beyond just the color, graphic features and the social connotations need to recognize,designers also need to learn from life, understand the needs and aspirations of this consumers, the reality of life to folks. Only in by doing this, product packaging design can be regularly improved to the new level, raising it to the new taste, it can start to play an important constructive role in advertising the market overall economy conditions merchandising.

2 color Skills

The artist should pay awareness of the color knowledge: Firstly,he need to take care of the relationship between coloration and product; second of all, he should know the dimensions and contrast between shades. They are the real key points of grasping the color knowledge.

(1) The romance between color and product How to get started on the relationship among color and ware? It should have the capacity to reveal or replicate the inner items by the additional packaging color. Get people to be able to help basically perceive or perhaps think of this inner packaging on the mass when they will take a view of the additional packaging. If we all take a look upon the shelf of the store, a lots of goods can non reflect this partnership so that consumers can not suppose the mass of the labels from outside in order to inside. Of training course, there will be play a negative promotional part. The normal color of the external promotion should grasp this specific characteristics in unique degrees. For instance, it usually manipulation green color inside tea packaging that mean the abundant and aromatic of the tea, tomato drink, apple juice having a red color showed that the natural features of the items.

(2) The contrast in between colors This is usually to exhibit many product packaging yet very difficult to figure out skills. There's a classic saying in Far east calligraphy and art work to describe the lines thick enough which the winding can not get, thin enough for your horse to run. Actually it is a contrast. In the labels design, this distinction is very obvious and very frequent. These so-termed contrast, generally develop the following contrast: this contrast between the color depth and lighting, the severity of sunshine and heavy, the actual contrast between factors to sides and so on.

① Depth of coloration contrast. The most often used and the actual widely ranged coloration skills in the labels design. It implies the depth of two colors at the same time subtly appear in one screen with more coordinated perspective.

②The color of the severity of contrast. It's another important color skills in product packaging design and style. It usually is sold with the light beauty of the backdrop to bring out of the solemn deep design, or in any dignified deep theme.

3. Composition Expertise

Just like the color skills, the formula skills are assorted, the relationship relating to the two skills are usually interdependent. Color is actually basis while your composition process would be the ultimate goal. Aside from to grasp sure skills in accomplishing this, but also need to pay attention to it is visual effects, the results is the ultimate purpose.

In improvement to grasp color comparison skills, several contrast need for being considered in arrangement skills. Such since the thickness contrast, vicinity contrast, density distinction, static and dynamical contrast, Chinese along with Western contrast, historic and modern form a contrast etc..

Now a lots of product packaging couldn't convince the clients, so that they're not satisfied, even blase, which has a primary impact on your sales of items. Under the barbarous market competition conditions it is a new deterrent for both businesses and makers which means it affects the fiscal benefits of companies or manufacturers fundamentally.