Tuesday, February 14, 2012
Packaging functions
Packaging functions: Today, the packaging is a large and lucrative industry and is often a way to convince the buyer. We see only part of the cycle, when we open the box remove and discard the packaging of the products. However, the package allows you to store all resources, including energy spent in production and transportation of the product in the first place. Therefore it is important that we know he main reasons of packaging development. What is the main purpose of the packaging design?
1> Protective function
The product must be falling down, protected, and suffers vibration during transportation. Perishable food such as fruit must be of rigid packaging, such as laminated container are protected. In addition, the packaging must be capable of withstanding without a variety of static and dynamic loads to which it is subjected to during transportation, handling and storage. The assets are common, the protection from climatic conditions such as temperature, radiation, humidity, rain and sun, which may require different packaging measures.
2> Loading and Transport function
Easy management of activity is the development of transport packaging so it will be carried out, lifted, moved, are defined and fixed easily, efficiently and safely. The packaging is a crucial factor on the efficiency of the transportation, processing and storage of goods. Loading and transport function makes demands on the outer packaging by weight of the goods are placed inside and convenience packaging. The package of power is necessary for the installation of the goods on the other hand, the close relationship between the load and the transport-function displays, and protective.
3> Sales and Marketing
The purpose of this function make the sales process easier and more effective. The promotional material on the packaging is designed to attract the attention of potential buyers and have a positive influence on purchasing decisions. Promotional materials for the packaging plays an important role in the sales package, because it speaks directly to the consumer. This is only a minor role in the original packaging.
1> Protective function
The product must be falling down, protected, and suffers vibration during transportation. Perishable food such as fruit must be of rigid packaging, such as laminated container are protected. In addition, the packaging must be capable of withstanding without a variety of static and dynamic loads to which it is subjected to during transportation, handling and storage. The assets are common, the protection from climatic conditions such as temperature, radiation, humidity, rain and sun, which may require different packaging measures.
2> Loading and Transport function
Easy management of activity is the development of transport packaging so it will be carried out, lifted, moved, are defined and fixed easily, efficiently and safely. The packaging is a crucial factor on the efficiency of the transportation, processing and storage of goods. Loading and transport function makes demands on the outer packaging by weight of the goods are placed inside and convenience packaging. The package of power is necessary for the installation of the goods on the other hand, the close relationship between the load and the transport-function displays, and protective.
3> Sales and Marketing
The purpose of this function make the sales process easier and more effective. The promotional material on the packaging is designed to attract the attention of potential buyers and have a positive influence on purchasing decisions. Promotional materials for the packaging plays an important role in the sales package, because it speaks directly to the consumer. This is only a minor role in the original packaging.
4> Storage function
Packaging materials and containers are required for packaging of goods must be stored in different places and for the packaging and all contents of the package were used. The packaging should also be the repository.
In addition, the package also warranty and service function, package, and the basis for brand products, consumer protection and product liability. There are legal requirements that the goods are clearly marked, indicating their nature, date of composition, weight, number and expiration date, etc. Packaging plays many functional roles for content protection, but perhaps the most important work is still regarded as to help sell the product at the point of purchase.
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