In
the traditional conception there's a 4P terminal in marketing: product, price, place
and promotion are necessary and complement each other. However,
the theory of marketing terminal is open in the fifth P - packaging,
the most common approach has been proposed for enough attention.
A
successful packaging design includes three main following characteristics,
accuracy of indicator, image and personality differences. Goods without a brand or a brand is not good, it is, since neither a name nor too dull a person's name, is it hard to impress. A
good quality, not just a symbol or a combination of graphics, but
clearly reflects the value of goods, the connotation of the brand. Images
packaging focus on specific local circumstances, the investment
company, pricing strategies, the strategy of consumer segmentation for a
common vision and are in the package again. Personality differences in the front and the difficulty of packaging materials. Excellent
product packaging must comply with the basic properties of this class,
but at the same time to be out of the ordinary, to distinguish it from
competing products.
After
extensive market research, marketing analysis experts suggested to the
famous law of DuPont, 63% of consumer purchasing decisions based on the
product packaging. To
buy at the supermarket, for example, people attractive packaging, goods
markets, are generally provided over 45% of the number initially.
Packing
for a long period from a goods container, a distinct sense of the
perfect shape and construction of cargo terminal reflects the nature of
the optimization, brand culture, aspirations and the expression of several positions in marketing device. The
packaging has to buy a strong influence on consumer behavior, companies
must effectively utilize the role of the marketing kit, please fill out
the form to promote products and brands. For small and medium businesses with limited marketing budgets, packaging box is convenient for the brand.
Compared
to other methods of marketing, packaging, the unavoidable costs of
production, regardless of whether marketing of the company should pay
for the package, then according to their impact on consumer groups,
packaging is the most effective marketing through advertising. For businesses small and medium enterprises, especially in fast moving consumer goods, packaging must pay more attention. The
current package is not limited to the role of container products, but
also assumes that funding from the shape of the structure, graphics
and advertising, etc., all require professional standards of planning
and design . Only in this way, the SMEs could take packaging as a powerful marketing tool to promote the growing business.
Monday, July 30, 2012
Monday, July 23, 2012
Ways for sustainable packaging
1. Minimize use of packaging materials
If possible, the use of packaging materials in a space which minimize not affect the integrity of the product? This is a goal that designers consider why suppliers are constantly developing new containers, lids, labels and other products, the amount of packaging, and reduce the narrow range of the target price.
2.Looking for reusable packaging
To a certain degree of reuse of packaging, the only way that is harmless to the environment, the development of packaging products for designers to make the package more practical to use them.
3.Select alternative new packaging for the product distribution
The new technologies and materials less material for the production of injected cases, trays or shelves packaging used to minimize the waste of the packaging.
4. Packaging design with respect to the lifetime
There are many life-cycle assessment tools can help designers to pack in order to understand the impact of packaging on environment.It important to note that sustainability indicators and standards are constantly evolving and growing, so that while a solution is chosen , it is necessary on the use of various instruments on the packaging the same size you can get different results insist, is the key to ensure consistency and to find the right direction.
5. Recyclable packaging design
The packaging in the manufacturing process is the most effective method to save to use of energy. Although many materials such as paper and PET have to do big, coatings, labels and other packaging elements has achieved to improve the function is difficult to find effective methods of disposal so that the designer must try the new technology, recycled packaging maximize design.
6. Promoting the consumption of packaging strategies
Although most of the packaging looks better than individual packets from the perspective of sustainable development, but compared to the current consumption, small packaging has great benefits for the environment. Packaging for consumer protection is often easier to achieve a breakthrough in its stability.
7.Use raw materials from renewable sources
Packaging based on renewable raw materials - bio plastic made from corn or sugar cane, is the case with the fastest-growing mushrooms made in an area. Compared to conventional materials, these new technologies a few problems in the real production have met, but this is a new way for the sustainable packaging industry.
Indeed there is not really sustainable packaging in the world, on the contrary, the stability of the process is the goal of improving packaging sustainability continues over time, so be the overall environmental impact. In terms of sustainability is packaging materials such as glass, plastic, paper and aluminum, hard to distinguish between good and evil among them. In accordance with the product packaging and a variety of purposes, each material has its advantages and disadvantages. In connection with the concept of sustainable packaging design is well established, there are some ideas to improve the packaging.
If possible, the use of packaging materials in a space which minimize not affect the integrity of the product? This is a goal that designers consider why suppliers are constantly developing new containers, lids, labels and other products, the amount of packaging, and reduce the narrow range of the target price.
2.Looking for reusable packaging
To a certain degree of reuse of packaging, the only way that is harmless to the environment, the development of packaging products for designers to make the package more practical to use them.
3.Select alternative new packaging for the product distribution
The new technologies and materials less material for the production of injected cases, trays or shelves packaging used to minimize the waste of the packaging.
4. Packaging design with respect to the lifetime
There are many life-cycle assessment tools can help designers to pack in order to understand the impact of packaging on environment.It important to note that sustainability indicators and standards are constantly evolving and growing, so that while a solution is chosen , it is necessary on the use of various instruments on the packaging the same size you can get different results insist, is the key to ensure consistency and to find the right direction.
5. Recyclable packaging design
The packaging in the manufacturing process is the most effective method to save to use of energy. Although many materials such as paper and PET have to do big, coatings, labels and other packaging elements has achieved to improve the function is difficult to find effective methods of disposal so that the designer must try the new technology, recycled packaging maximize design.
6. Promoting the consumption of packaging strategies
Although most of the packaging looks better than individual packets from the perspective of sustainable development, but compared to the current consumption, small packaging has great benefits for the environment. Packaging for consumer protection is often easier to achieve a breakthrough in its stability.
7.Use raw materials from renewable sources
Packaging based on renewable raw materials - bio plastic made from corn or sugar cane, is the case with the fastest-growing mushrooms made in an area. Compared to conventional materials, these new technologies a few problems in the real production have met, but this is a new way for the sustainable packaging industry.
Indeed there is not really sustainable packaging in the world, on the contrary, the stability of the process is the goal of improving packaging sustainability continues over time, so be the overall environmental impact. In terms of sustainability is packaging materials such as glass, plastic, paper and aluminum, hard to distinguish between good and evil among them. In accordance with the product packaging and a variety of purposes, each material has its advantages and disadvantages. In connection with the concept of sustainable packaging design is well established, there are some ideas to improve the packaging.
Monday, July 16, 2012
White wine box template design
As we all know that most of the packaging used to market directly to glass bottles of wine, ceramics. However, as part of the bottle shape of irregular migration, convenient transportation and installation, and glass bottles and impact force ceramics, abrasion resistance is not very good, there is usually a box, metal boxes, to make it easier to store and transport, as well as the geometric mean of the wine's structure is generally packaging standards of comparison to form a stable structure to better protect the bottle.
The most common structure of the white wine box template cover the bottom of the window to lock the base structure to form a hexagon very solid. To ensure the stability of bottles in a carton, and sometimes the bottom of the window also increases the fixed cover, the lower part of the assembly in a well bore, and the bottle end with the three plates of the cover body the center of the circle of holes, so that the bottles can be limited to space in a small area, a very good defense. This is the most common form of the building used for packaging box of white wine.
Above the white wine-box model is the most common Packmage CAD software, we can try to change the length, width, depth values for the design of the box of wine. Then there may be an empty 3-D model.
Once the box design has been confirmed, the designers have managed to run a graphic design and import a graphic and CAD Packmage review of the structure of the wine on the structure of the window to the color field. This is much more convenient. Here is another model of wine in a box:
The most common structure of the white wine box template cover the bottom of the window to lock the base structure to form a hexagon very solid. To ensure the stability of bottles in a carton, and sometimes the bottom of the window also increases the fixed cover, the lower part of the assembly in a well bore, and the bottle end with the three plates of the cover body the center of the circle of holes, so that the bottles can be limited to space in a small area, a very good defense. This is the most common form of the building used for packaging box of white wine.
 |
| White wine box die line templates |
Above the white wine-box model is the most common Packmage CAD software, we can try to change the length, width, depth values for the design of the box of wine. Then there may be an empty 3-D model.
 |
| White wine box 3D blank sample |
Once the box design has been confirmed, the designers have managed to run a graphic design and import a graphic and CAD Packmage review of the structure of the wine on the structure of the window to the color field. This is much more convenient. Here is another model of wine in a box:
 |
| White wine box structural design |
Monday, July 9, 2012
The characteristics of the folding carton packaging
Carton boxes
with widespread structural design of many types, the rigidity
of a mailbox of cardboard, cutting, folding, are connected. The
most important feature is the storage position and look smart, reducing
costs and shipping space, is suitable for automatic packaging machine
for forming, filling, compacting and other processes that contribute to the
sale of boxes and displays, for a variety of printing processes, and
contributes to the promotion and marketing of products easily at low
cost through a series of slides produced, punching grooves, process folding gluing, packing in various forms, compared with metal, glass, plastic packaging is much cheaper. There are characteristics of a cardboard box.
① low cost. Produced in only small quantities, and the choice of semi-automation equipment, the value of the fixed tray with boxes to compete with plastic windows, but in mass production, when the mold is expensive , associated with a product is very low, the cost can compete with the case.
② The low cost of transportation. Cardboard can in a flat shape with small rooms for shipping and storage and distribution is smaller than the rigid shell and plastic boxes are folded.
③ Suitable for the production of a support and large batch. Folding mechanism with the stuffing box, roll covers, prints, packages and containers, offering a high yield.
④ Other changes in the structure. Sections of the coating roll of cardboard to make the shrinkage curve, the style of windows, billboards, POP displays and other innovative changes in the structure there is a good display.
⑤ The lower force. Folding cartons are usually limited to only a few of ~ 2.5 kg of cargo, the largest box size to 200 ~ 300 mm.
⑥ cartion structure folding away the packaging is elegant, can not be used as a precious gift wrapping.
Comfortable, easy to use, especially in the most efficient transfer of the branded product, and the natural taste of the product Folding radiates a sense of joy: a warm, breathing, and even perfume. This makes the product of the pack, with a top layer of solid, and the effect of photo therapy particular game in a cultural climate that is ideal for packing the most advanced products. Cartons to better meet the connotation of the brand product: color texture, style, design, structure and surface. So the folding carton packaging is favored by many famous brands of cosmetics, especially as gift boxes.
① low cost. Produced in only small quantities, and the choice of semi-automation equipment, the value of the fixed tray with boxes to compete with plastic windows, but in mass production, when the mold is expensive , associated with a product is very low, the cost can compete with the case.
② The low cost of transportation. Cardboard can in a flat shape with small rooms for shipping and storage and distribution is smaller than the rigid shell and plastic boxes are folded.
③ Suitable for the production of a support and large batch. Folding mechanism with the stuffing box, roll covers, prints, packages and containers, offering a high yield.
④ Other changes in the structure. Sections of the coating roll of cardboard to make the shrinkage curve, the style of windows, billboards, POP displays and other innovative changes in the structure there is a good display.
⑤ The lower force. Folding cartons are usually limited to only a few of ~ 2.5 kg of cargo, the largest box size to 200 ~ 300 mm.
⑥ cartion structure folding away the packaging is elegant, can not be used as a precious gift wrapping.
Comfortable, easy to use, especially in the most efficient transfer of the branded product, and the natural taste of the product Folding radiates a sense of joy: a warm, breathing, and even perfume. This makes the product of the pack, with a top layer of solid, and the effect of photo therapy particular game in a cultural climate that is ideal for packing the most advanced products. Cartons to better meet the connotation of the brand product: color texture, style, design, structure and surface. So the folding carton packaging is favored by many famous brands of cosmetics, especially as gift boxes.
Monday, July 2, 2012
The magic of packaging design
Packaging design to meet the basic needs of the product, we should pay more attention to the "content" for the project. If
the concept of packaging design is the art of changing clothes and
packaging of the human body and its manifestations is a dress, is the
design of the packaging, the color of spiritual thought and culture . Costume,
their thoughts and self-improvement may reflect, packaging design to
reflect the different connotations of products, brands, company.
First, we find the personal characteristics of the product, the same age, people have different characteristics of the personality, the product of the same. The same type of product has its own characteristics. Compare similar products to find another point of division of the class of consumers for the target market is the exact positioning of the distinctive personality of the entry point of the product in the package. Also in this case, the package is also the image and the accumulation of culture resist. Packaging is designed for production, the products come from companies, packaging design, of course, is a reflection of culture image.Finally, packaging design also reflects the geography of our national culture. This is particularly important in the design of the packaging of the food industry.
The implementation of a package design usually a package design in three dimensions and design: decorative three-dimensional shape is the main form of packaging. Recently that the development and application of new materials, and more room for packaging design, traditional materials such as paper, wood, fabric ... is no longer the only option. New materials and recycled materials for new forms of environmentally friendly packaging design.
In the words of flat decorative use of color no longer remain in the traditional sense. The reason is that to change the color of the main access creative original manufacturer's specifications reflects need product information, images, graphics, icons and other visual elements.
From the perspective of packaging design, pack your belongings with certain materials, is their main objective, all intact, convenient transportation, a practical science, the notion of substance "refers; Jewels" refers to things, jewelry change. This applies to a set of good things from a different approach to decorating the landscape, so the package looks the best, it is the aesthetic category of the term culture. Include the "packaging" is a rational and effective combination of these two concepts.
"Functional" should always be the first principle in designing the packaging no matter what form they should be given, for its compact, ergonomic, are a type of product safety, convenience packaging. Sometimes, the blind pursuit of designers of new materials and new forms, so that the essential requirements for packaging, safety, reliability and comfort, is taboo in packaging design. This is particularly important in the chemical industry, medical equipment, electronic packaging products.
First, we find the personal characteristics of the product, the same age, people have different characteristics of the personality, the product of the same. The same type of product has its own characteristics. Compare similar products to find another point of division of the class of consumers for the target market is the exact positioning of the distinctive personality of the entry point of the product in the package. Also in this case, the package is also the image and the accumulation of culture resist. Packaging is designed for production, the products come from companies, packaging design, of course, is a reflection of culture image.Finally, packaging design also reflects the geography of our national culture. This is particularly important in the design of the packaging of the food industry.
The implementation of a package design usually a package design in three dimensions and design: decorative three-dimensional shape is the main form of packaging. Recently that the development and application of new materials, and more room for packaging design, traditional materials such as paper, wood, fabric ... is no longer the only option. New materials and recycled materials for new forms of environmentally friendly packaging design.
In the words of flat decorative use of color no longer remain in the traditional sense. The reason is that to change the color of the main access creative original manufacturer's specifications reflects need product information, images, graphics, icons and other visual elements.
From the perspective of packaging design, pack your belongings with certain materials, is their main objective, all intact, convenient transportation, a practical science, the notion of substance "refers; Jewels" refers to things, jewelry change. This applies to a set of good things from a different approach to decorating the landscape, so the package looks the best, it is the aesthetic category of the term culture. Include the "packaging" is a rational and effective combination of these two concepts.
"Functional" should always be the first principle in designing the packaging no matter what form they should be given, for its compact, ergonomic, are a type of product safety, convenience packaging. Sometimes, the blind pursuit of designers of new materials and new forms, so that the essential requirements for packaging, safety, reliability and comfort, is taboo in packaging design. This is particularly important in the chemical industry, medical equipment, electronic packaging products.
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