Culture in product packaging design

With psychological feeling of consumer packaging design is inextricably linked with the feeling function applicable conditions, the sense of quality, cheap feeling, the feeling of novelty, soft grip and other benefits of aesthetic ... All this shows that the product packaging design without the aesthetic and cultural skills, it is difficult to establish the aesthetic value in the package.

Packaging means, the composition can not be achieved without the use of contrast agents, reports, is symmetrical, rhythm, space coordinates, and so on, by modeling the structure of the the stable and easily symmetry and inseparable "balance, contrast and synthesis harmony, proportion and scale, rhythm and intonation and analog, change and unity of aesthetic treatment in related fields.Culture has a direct influence on the design of the product packaging, is the visible manifestation of the influence of cultural heritage a major role in product packaging design in the following points.

Firstly, product packaging design, support for the aesthetic culture. Aesthetic culture is the most important experience spiritual and emotional, to enjoy the culture, social and emotional. In general, the aesthetic culture of the reality of the culture, art and culture as the core of a wider spiritual and cultural tradition. With the continuous development of society as a whole civilization, the aesthetic vision of humanity and the field of aesthetic activity to continue to grow and develop.

Second, the role of technology to support culture in packaging design. Now, the technology was based cropping system on the host computer technology, which plays an important role in supporting the product, R & D and production developed. For example, the shape, the design, layout and design of packaging products in developed countries has created the technology of the computer for a long time. Can be done with computers, calculating, comparing, and change in the process of packaging design with a computer, packaging designers can scare without health community long physical and mental, that which could significantly reduce the development cycle, the precision of design results. and optimized the design and development of packaging design modern technological culture.

Carton box molding process

In the design of the carton box, you must first meet the general requirements, open means that the main area of ​​the board should satisfy most consumers usual. Second, we must consider the relationship between the carton box structure design and graphic design, it means that the structure of the design according to the characteristics of the packed product, environmental factors and the needs of users, it is reasonable is a design, infiltration, adhesive strips, dust flaps and other components. This is necessary for the general design principles meet and coordinate with the shape and design requirements. The shape and decoration must be an aesthetic point of view, focusing on the properties of a box. In addition, the size and strength of the structure is also important in the design of a box not only affects the appearance and quality of the cardboard box, and the relative costs of production and circulation.
According to the method of forming a carton can be divided into a cardboard box and glued cardboard. Paperboard is generally made of cardboard (thickness of 0.3 ~ 1.1 mm) according to the cutting and creasing, folding, folding flat for transportation and storage of goods, to the load. The advantages of low cost of production and sale of carton, suitable for medium to high volume, flexible structural changes, but his strength is low. Carton with plywood, it can be folded into a flat plate, and are transported and stored in the solid body. With a good anti-Pearce and combat effectiveness, rigid box, in the general area, but the intensity of the work of production workers, are products, at low speed, and the cost is high and is suitable for jewelry.
In the carton box molding process the blank of cardboard and printing process primarily affects the quality of the carton. If the cut is bad, it will affect the flow in one carton, and also lead to lose if the print quality is bad, it will affect the beauty of a cardboard box and its function. Therefore, you should pay attention to the precision cutting and printing of a paper box. In the manufacture of laminated cardboard, gluing process affects the quality of the box itself, gluing and decorating the corners requires a sticky solid, and there are no bubbles, flat and smooth. Position of the logo and the model is not correct. Now, the bonding process can by gluing together many packages are made.

The carton box is not just a set of products has high artistic, so that the principles of the carton box design should be scientific, reliable, attractive, durable principles correspond. Designers should reflect the scientific development of the internal and external structure of a box, depending on the characteristics of the packaging industry, the environment and the needs of users and other factors, it is necessary to the, ease workload of security features to use and display a box, and the identity of the general effect, given the structural modeling and design.

Color box packaging design rules

In various forms of packaging, color box packaging is widely used in tobacco, food, medicine and other related fields to people's lives, and the demand continues to grow. With the rapid development of modern industry and the continuous improvement of living conditions, the demand for color box packaging continues to grow, and the color quality of the packing box as shown in higher demands. To avoid waste, flexible and automatic gluing, folding automatically opened in the formation of high-speed packaging machine, filling and sealing process requires not only the construction of another rational structure, but also to ensure that sufficient precision punching and folding and gluing. It has some of the rules in the color box packaging design:
1. According to the rational design of the lower lid color packaging box valves, dampers and other components of dust. E 'must respect the principles of universal design packaging color box, though. Decor view style and design coordination, concentration and aesthetic structure of the display function package.
2. Make a great packaging design, building structures, not only to protect registration and ownership landscape, selling products to promote, but should also be easy to carry, use and impact is easy to transport.
3. It must take into account the structural design of a package of color box to be scientifically and to take reasonable, but should also take into account the shape and design of pleasing.
 4 The size and strength of embroidery color box packaging is also an important factor not only affects the appearance of the quality of products, but also the cost of production and the associated distribution.
5 Pack the product is divided into two categories of transport packaging and consumer packaging. Everything must be done directly for consumer use and end. In addition to performance, the information contained in the party, but also has a strong artistic, its shape and structure design to meet the needs of science, aesthetics and marketability.




Currently, the definition of color box packaging, especially in the developed countries is very clear, including food, wine, medicine, family / cosmetics, tobacco products, electronic products and so on, color carton, plastic, cardboard and corrugated cardboard thin and subtle colors. It has a lightweight, portable, wide range of raw materials, environmental protection, and the fine print.

Pharmaceutical carton packaging

Carton is the main form of Pharmaceutical packaging, with the expansion of OTC (OTC) pharmaceutical companies have increased the demand and needs of the Board. So the modern pharmaceutical carton packaging should meet the following requirements:


Packaging Design

Non-prescription drugs. As a product, its packaging to reflect the quality of the products and, indirectly, the safety of products and public health, pharmaceutical companies have certain requirements for the packaging design of OTC Firstly, individual design software are not only easy to promote the image of the drug and the brand, but also contributes to the study of consumer perception. Second, the selection of high-quality paper, the quality of products.


Automatic transmission for business needs

Improve the performance of the machine continues to meet the needs of pharmaceutical companies as well as to reduce costs.

ID bar codes

With different design pharma pharmaceutical packaging is very similar in the repackaging of pharmaceutical products can be confusing if an error occurs, the consequences can be catastrophic. The solution is to add the identification code of the bar in the drug box, scanner recognize barcodes folding box installed so that we can effectively avoid confusion. In addition, the technology also has the barcode is the role of anti-counterfeiting and anti-R & D center to meet the logistics of automatic identification and rapid identification.


Anti-counterfeiting technology

WHO presented the Declaration of Geneva that more than 10% of global sales of medicines are counterfeit. Nonprescription drugs, consumers can buy a special article where counterfeit products, it will affect the health of consumers, in severe cases, it will be life-threatening if pharmaceutical companies require a high level of anti-counterfeiting packaging have.