Be aware of packaging design

In our daily lives, we often encounter several different things, observing the packaging of merchandise could be the start to recognize this commodities. As a result, fantastic or bad presentation style takes on a crucial role inside sales process. This write-up will expose the related expertise in the presentation design, Firstly, we must know with regards to what's the purpose of packaging design.

The idea of packaging

Packaging besides protect merchandise in the movement course of action, easy storage in addition to transportation, and also promote the role with sales. Meantime, packaging additionally refers to the general name from the container, materials and reliable according to specific technical methods

The purpose of packaging
This packaging provides became an important part from the product or service, with essential functions within the item, its function could be identified into:

1> Protection

The protection performance could be the most essential functions on the packaging. The security function are not able to only shield the goods getting loss of quantity and quality for the duration of transfer, meanwhile, the particular packaging might also play a role inside preventing the destruction brought on by this external natural environment of the appearance. For instance the cellular lining and partition in the packaging style is always to stop items vulnerable to damage by way of shock in addition to extrusion throughout the circulation procedure.

2> Ease of use

The product packaging also plays a handy capabilities, and fair packaging design and style is extra approving for the apply. As an example, quite a few food appearance, added sawtooth layout to be able to aid unsealing. Fantastic packaging style also needs to take into consideration be it facilitating for people to transport or perhaps successful use of space. One example is, the appearance of goods is usually reasonably fixed, convenient to divide and assembly and so on.

3> Boost the general picture of goods
Product packaging improved the general image of your commodity, it could possibly stimulate consumers' want to get, to ensure that it generates a obtain; it also played some sort of propaganda impact to develop sales.
The cause and development of packaging design

With increased work productivity, science and technology progress and social development of the humanities, Packaging skilled a extended steps involved in evolution. It might be summarized normal unique steps of continuing development of the presentation design:

1> Quantity of original appearance

In this period of time, the presentation supplies generally utilized connected with plants and animals husk, actually leaves, fur and also other natural products which include bamboo, leaf packaging which will give persons a natural and feeling. The packaging with this stage may not be referred to as a true sense of this packaging, nonetheless currently your seeds associated with packaging.

2> Amount ancient wrapping

In this time, people today did start to imitate the contour from the normal world like handmade stitched basket while using branches involving plants, containers, mats wrapping artifacts. Ceramics started to be applied to the joy of packaging, just like the Chinese traditional wine product packaging, the use of porcelain ceramic made ??of jars having a red tag, that's a form of characteristic. A packaging in this period, has adopted some sort of transparent, allow air through, moisture and various technologies.

3> The of Modern day product packaging
With the development of industrial know-how, packaging, has entered a different stage involving improvement. Artificial supplies including plastic, a glass, steel etcetera. has applied to packaging. This packaging of this period, paid additional focus on the graphic beauty, vibrant kind of the labels style made an appearance.

4> Today's wrapping

Packaging components and pots have been further more developed. Logo and corporate individuality program make packaging design is no longer singled out inside the common sense,nevertheless an important component of corporate advertising and marketing programs.Modern day packaging, a series of packaging design is needed to make sure the oneness in the visible image while in the style, whilst a certain penetration of alter in room.

5> Post-modern packaging style

The characteristics regarding packaging design in this interval, primarily include two elements: one is your geographical popular features of the product packaging style, generally the individuality of a state's culture. Japanese people packaging design to create optimum use of country's symbols as well as calligraphy, the geographical functions are extremely robust. Other 1, your packaging design according to the human race, designed to target folks all-around with people's minds, emotions, character, and also functional specifications to re-examine in addition to re-construct, re-defined to produce it additional humane which means. For customers, user-friendly packaging results in being significantly extra helpful and good.

Cardboard boxes design and production

There're lots of complicated steps before a cardboard boxes produced in the factory, each step can not be wrong. The main production process of the cardboard box can be divided into: Design-> Design Draft->Final Design->Film ->Printing template->Packing.
For designer, the cardboard boxes design work mainly include draft design and some prepress works:
1> Confirm the cardboard type and the size of the cardboard box, for example, if the product size is 150*120*300, the designer should bear in mind the virtue spaces to input and out the product. The preliminary width of the flat pattern would be: 160+130+160+130, here we do not consider seal width and offset. The hight of the cardboard box can be 310 according to the same reason, then the length, width and hight of the packaging box would be 160*130*310. According to the weight of the product the designer can choose related cardboard type because the cost must be take into consideration here. For example if we choose 350g ivory board here, caliper 0.5mm.
2>Drawing the die line according to requirements with CAD software. Offset shouldn't be ignored during this process.
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Lots of people in packaging industry might not know much about the cardboard box structure, or haven't spent too much time drawing the box structure on the computer, here we can try Packmage CAD software, first user need to download and install it. Then we can login the software choose box template from the library.

In Packmage CAD software library, all the box templates are listed as folding, unfolding and half-folding status, the colored boxes have been activated, the gray boxes need to be activated, and the box templates are classified as material, structural and usages, which is more intuitive and easy for user to select the right box template. If we chose FJ039 for example.

Modify the length, width and depth with 160,130 and 310. caliper 0.5. Once the box structure confirmed, it can be exported as DXF format directly from packmage CAD software, ordinary laser die-cutter has CAD plug in for bridges and calculate the total length of die-line and folding line.
The next step is to design draft. Designer can import the structural design into photoshop for graphic design. Then import the graphic design into Packmage CAD software to match with the structural design to check the 3D color sample. When the final design confirmed, if the quantities of the boxes are huge, it should proofing first, there should have prototype machine, also called box cutting machine.
There are two more processes called Film and Print plate need to be done before producing the box. There're 3 ways to check the final effect before printing:
1> Get the high definition draft before film（It's cheap but not so accurate）;
2>Get few digital print samples, after confirmed then start film and printing if the quantities are huge, else digital print directly.
3>Ask the film company print few samples when making film, that's the most traditional way, the cost is a little expensive and time consuming.
Software might be used: Photoshop and AI for graphic design, Step and repeat(CDR, In design, Quarkxpress etc.)
After this step, we will need to make printing template and send to printing factory for massive production. The last step is Packing, all the cardboard boxes are flattened and packaged into the boxes to falicitate transportation.
During these steps, the hardware machine need to be used include: Computer, printing-down machine, print machine, prototype machine, laser die-cutter, Zapi machine and glued machine.
Software: AI,PS, CDR and Packmage CAD software work together to save time.

Basic functions of product packaging

Currently, the main functions of product packaging is how to convince the buyer, and it has been a large and lucrative industry. As consumer, we have no idea the part of the cycle when you open the window to remove you, to dispose of packaging products. However, the package, you can spend, by all means, including energy production and transportation of products for primarily conservation. It is important to know that the basic functions of product packaging.
 a> Security functions
Falling into the product during transport, vibration, and should be protected from discomfort. Perishable foods such as fruits, you will need laminated rigid packaging such as containers should be protected. In addition, the product packaging will not be transferred, without a lot of static and dynamic load to the subject of handling and storage, must withstand. Assets, there is another if the package is needed, temperature protection, radiation, humidity, and from climatic conditions such as sun and rain is common.
2>load and transport functionsEasy management activities, lift, move, are determined, efficiently and safely, easy to modify, is the development of the transport package. Product packaging is an effective transportation, processing, and is one of the most important factors for and save. Loading and transport function of the request to the weight of the packaging of goods outside of the package and placed inside a convenience. On the other hand, power packed a close relationship, between the functions required for the installation of goods, carrying and transportation with security.
3> Sales & Marketing functionsWith the purpose of this function, the sales process becomes easier and more efficient. Product packaging has been designed to have a positive impact on purchase decisions of packaging and promotional materials attract the attention of potential buyers. Because they speak directly to consumers for packaging promotional material, which plays an important role in the delivery. This is a small role in the original package.
4>Storage function
They are stored in different locations and packaging materials, you must have the necessary container used for packaging products. The container must be stored in the warehouse.
In addition, the package contains a package of warranty service based on features and brand, to consumer protection and product liability. The product package there is a legal requirement be labeled expiration date, nature, composition, weight, number and, clearly, etc., but have played a role in a number of features for content protection, Perhaps the most important work, are considered in order to sell their goods in the market yet.

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The structure of carton packaging

The structure of carton packaging

When we choose the material for the carton box, next step would be applying to reasonable, scientific structural packaging design in order to keep the goods safe during transportation and storage.

In a number of packaging materials, paper and paperboard as a packaging material not only has a long history, but also accounts for a sizeable proportion. In this article I would like to take carton box packaging design as an example introduce the knowledges realted to carton box structural packaging.

According to the usages and the shapes, the paper packaging structure can be summarized as the following four aspects: the structure of carton packaging, the structure of paper bags and paper cups packing structure.

The structure of carton packaging can be divided into folding carton structural design and glued carton structural design.

Folding cartons with high efficiency, facilitate the sales and carrying, and it has low production costs, coupled with the use of folded stacked to save the packaging warehousing and transportation costs, etc., so folding carton has been widely adopted in the packaging industry.

The folding carton can be divided into tubes and tray carton packaging. Tube carton box itself was a vertical-shaped, suitable for vertical bottle of wine, cosmetics, medicines and other packaging. Tray carton packaging is the most widely used in supermarkets, from food and textiles and then to the grocery goods. The folding carton is generally no adhesive, tied to each other then locking cardboard for carton forming and sealing.

Glued carton, also known as hard paper case, it has better strength and beautiful appearance than the average folding boxes, giving a valuable sense, is commonly used in high-end merchandise and gift packaging. There are many types of glued cartons, can be summarized as roll cover carton, window style carton, displays carton, portable carton, closed carton, slide carton and set-up carton.

Roll cover carton means this structure is to cover the body and the box combined with the cover side of the body fixed on the other side to open the folding carton. Because of the structure is simple, and more convenient to open and close, this kind of structure has been quite commonly used in carton box structural packaging design.

The window style carton exhibited surface on the box to make it transparent, so that consumers can see partly or full of the contents. The window size or position mainly based on the product features and graphic design for scientific, rational, beautiful purpose.

Displays carton, also known as "POP" box available for advertising and display, and can fully show the shape of the packaging. Displays packaging can be divided into two categories: one is without lid; another is with a lid, the lid can be opened for exhibition, closed for transportation.

the box biggest feature of portable packaging is easy to carry, it can be portable carton box. This modeling structure equipped with a handle on the box body. the handle part can be attached or made by the cover and side face extension mutual lock

The characteristics of closed packaging is fully enclosed with good security, ease of use. Closed cartons inserted holes along the open line tearing open the form mainly used for beverages and other disposable packaging.​​

Slide packaging also known as pull-out. The form of a double structure of another part of the pull in the form, and thus has a solid, thick, easy to use features. Set-up packaging refers to the related products together with ancillary packaging, or packaging of a number of the same product with more than combinations of packaging.

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