Wednesday, April 4, 2012

The color expression in carton packaging

The color design of the carton packaging is influenced by the graphics, written text and texture, and it requires not solely beautiful, generous to fulfill the aesthetic needs of the citizenry and should possibly be highly coordinated while using psychological feelings. The color design mainly interested the following factors:

The flow of color

The actual rhythm is heavily weighed to compose the image in the form of sense, it echos the many alterations on the display, such as potency, size, light along with dark, hard & comfortable, high or very low, the actual circumstance, etc., the contradiction between the a couple of sides alternating willpower, not a simple repeat various varieties of rhythmic movement, it's both the replication and development, a variety of aspects of shared restraint, mutual advertise, reflects the organic harmony.A a number of different colors in order to create an organic whole in order to reflect the same design, integrated into the particular rhythm of carton packaging design.

The tone associated with color

The strengthen is the propensity and mood regarding color scheme on screen, it is the key color of several grouped colors and prominent the full display screen. Carton packaging demands in the aloofness on the cabinets stand out as soon as of the visual to convey item information, which need to have overall strong good sense of tone to enhance. Therefore, the crucial for carton the labels color design would be the design of a bad tone.

The color design with the tone need to be unify with the principle features of these products, such as present packaging usually will take the red tones, orange tone, cold-blooded drinks packaging needs to be cold tone. The design of the firmness need to always be unify with the times, regions, ethnic groupings tradition to colorings to be capable of adapt to this change and the trend.

Color contrast

The two colors on your 12 hue group called contrast color, their lightness possesses big difference, causing a distinct, strong sense of distinction. Only through contrast, color could properly express the effigy. The comparison add the following three features:

Brightness contrast. Like the brightness contrast of the identical hue and unique hue, need to help contrast repeatedly to be able to convey accurately. Illumination contrast can enhance the pleasure, the more powerful the contrast, the particular visual effect is much more clear, on the particular contrary the image effect is to a greater extent blurred.

Hue distinction.This is a alternate color transfer phenomenon caused through different hue whenever two or more colors set or even alternative together, it might be divided into the particular Pro color line and complementary semblance contrast and frosty-warm color comparison.


Purity. From the same hue, the higher the purity, the more significant sense it's going to be, the lower your purity, the greater the turbidity. Purity could strengthen the powerful sense.

It should make the contrast just veracious in hue distinction design to increase the risk for picture brilliant along with impressive, luxury as an alternative to floating to produce coordinated and proportionate beauty.

Reconcile regarding color

In the actual 12 hue range, two similar coloring called reconciled semblance. The reconciled coloration gives a insidious, rich, elegant, enjoyable, comfortable feeling. The particular reconciled of exactly the same color refers on the same color and brightness of distinct colors with easy green, bright natural, dark green connect or light reddish colored, red, dark violent with. The reconciled of the same color refers towards co-ordination from the different colors with common ingredients for instance orange, red, discolored, with yellow components fit together quickly coordinated.

Monday, April 2, 2012

Color factors in carton packaging

According to be able to statistics, the carton packaging sales accounted for approximately 45% of the full packaging materials, it isn't only for stores, textile, hardware, telecommunications equipment, household kitchen appliances and other products packaging, but also will apply to the presentation of food, medicine and military products.

The carton packaging is widely as well as massively used as packaging containers.It could be divided into two classes: glued cartons in addition to folding cartons. The former is used for higher-grade the labels, and high price tag; the latter would work for mass production processing and it's the most widely employed. Color is one of many important factors with the packaging design, it can be depends on your graphics, text, anatomical structure, plays an natural part on packaging design and style. People browse goods on the shelf, the first factor you see would be the color of the particular packaging. The coloration is not simply related to the particular display of things, but also immediately affects consumers' paying for desire.

1. General color of carton packaging

Color could have a strong emotional reflect on consumers so that they might produce corresponding organizations, to this stage it should offer full consideration from the use of coloration. The following using a description of the usage of general color upon commonly carton the labels.

①Medicine carton packaging: It used vestal cold and comfortable of color. Including green and chilly gray means tranquil, inflammation, relieve agony, etc.; red, orangish, yellow and some other warm color agency nourishing, nutrition, excitement; black means dangerous; red and black color color mean highly toxic;

②Textiles carton packaging: it typically use black, white-colored, gray color in order to reconcile and contrast; female textile utilization of bright, elegant colors.


 ③Food carton packaging: The color is distinctive and easy. Such as violet, white color symbolizes clean, healthy as well as cool; red, lemon, yellow color is short for sweet, fragrant, fresh new, etc.; simple and also dignified color ensures that the wine's vase and long history. These kind of colors have great advantage of promote appetite.

④Makeup carton packaging: this type of packaging usually utilize softly neutral colours. Such as pinkish, pale rose red-colored stands for redolent, soft, noble; for most men's cosmetics bare color expressed the solemn etc..

⑤Kids carton packaging: It usually employ colorful solid shades or contrasting colorings to make the actual packaging more stunning, lively, and etc.

The color associated with packaging is dependon people's associations as well as habits of coloring with a large degree of overstatement and change to make the packaging brand-new and different. The psychological effects regarding color is complex, and often are different with the different national, regional, ethnic, religious belief.

2. the expression regarding feeling with unlike colors

The colors are different wavelengths of easy on visual consequences, nothing related with the "feelings". However, many of us live in the earth constantly to people by the coloration impressed. The numerous facts have confirmed that different shades produce different psychological and physiological effects on people and people's age, sex, experience and the surroundings. Therefore, the product packaging design should carry full account on the different sense connected with color, abstract expressionism regularity, so that the colors can best reflect the properties of the goods to adapt in order to consumer psychology as well as meet the wants of different stages of consumption of the objective market.

Thursday, March 29, 2012

The merits of carton packaging

The carton packaging is the most widely used packaging with diverse structures. Compared with packaging materials, they have lots of merits.

1. Inexpensive in addition to Economical

There are usually widely variety regarding sources of unprocessed trash for carton presentation, it is easy for mass production to reduced production costs. Exactly the same packaging, the unmediated use of wooden and made wooden box with lumber paper made associated with cardboard boxes compared to the carton materials is merely about 1/iii of the solid wood box, so the actual carton packaging help save the timber as well as costs. Cartons are light weight, all-around 15% of your wooden box, that reduces the carton packaging costs and also transportation costs.



2. Convenient Storage

Tray and also carton packing are usually light weight, folding flexible, loading along with strapping are simple and relatively easy for carrying and storage.

3. Good Protective Performance

Compared with many other materials, the buffer damping performance connected with carton packaging is much better. The carton construction is seamless, which may shading dust. Considering that the adoption of unexampled technology, development of the latest varieties, carton packaging in strength, tightness, moisture resistance could be comparable with the particular wooden box.

4. High Production Versatility

The paperboard may be cut, folded, an easy task to stick, easy to be able to nail to apply at the processing in addition to automated production of machinery, it may also be a smaller size non-mechanized generation, and even manual production.

5. Easy to Shape

Cartons and packing containers being designed in addition to produced according to products. Paper along with paperboard has a fantastic absorption performance involving inks and coatings, it has beneficial printing performance having legible printed, special design, solid and beautiful, and can often play a advertising role.

6. Recyclable

Used carton packaging can become recycled and it can be manufactured with throw away paper, and does not pollute the environs, it is environmentally friendly packaging.

7. Safe

Paper with healthy, non-toxic, unpalatable characteristics, so of which carton packaging might be completely sealed, no pollute the table of contents, the paperboard likewise comply with the circumstances of storage of goods with respiration.

8. Environmental Efficiency

There are great deal of paper packaging inside the advanced countries worldwide packaging, paper the labels accounts for 50 % of the entire packaging, occupies a pivotal role in this packaging industry. Carton packaging due for the characteristics of low-toxic, odorless, breathable, neither pollution, nor respiration can follow maintained within your packaging for better storage conditions; papers packaging is easy to recycle, in the particular natural environment, uncomplicated natural decomposition, don't pollute the environment; the production associated with paper packaging resources from renewable lumber and plant angry walk overall, the environmentally friendly paper packaging effectiveness is good, it is really an environmentally friendly appearance and sustainable the exploitation industry.

Monday, March 26, 2012

Carton packaging design

Packaging because crystallization of human wisdom, is traditionally used in life and production, around 3000 BC, Egyptians began to use manual methods cast the main blown glass wines utilized to hold items over the same period, your Egyptians made the initial paper for that packaged goods, a hundred and five years BC, Cai Lun devised papermaking, hand-created paper label looks in China. Actually river of history of human development, the labels design to enhance the continuous progression of human civilization, Today, packaging is not only remain in the amount of protection of products, it has taken to mankind the art and science and technology best mixture of visual pleasure as well as ultra- valuation on psychological experience....

Currently, the carton the labels is the most widely installed promotion at homeland along with abroad for the reason that paper material typically simply reachable, color variety, full specifications, facilitate producing. One more reason is the carton packaging design facilitates the destruction and reuse part in order to make sure the finished product quality, reasonable monetary value, simplicity of processing and as a consequence widely welcomed with the community.

When start off the carton packaging design, the particular follwing factors need to pay more attention:

Protection: protective carton packaging structural style, good different characteristics of different products, the style really should be lined while using the arrangement, shape in addition to structure to think about, specifically for those at risk from breakage and unique appearance of items.

Change: update on the modeling structure visual appeal in carton promotion, the modification is essential, it provides the novel a feeling of beauty and arouse consumers' prefer to buy.

Scientific reason: rational scientific carton packaging require to a lesser extent usage of materials and enormous capacity, weight mild, anti-strong, lower-cost, full-highlighted.

Convenience: carton presentation structural design has to be easy production, light storage, an easy task to display the convention, portable, simple to use and to handle.

As being a packaging designers in the new era, we need to required packaging a whole new design concept to recognise the social, understand the company, understand the items and understand the patron, and then make a precise design positioning. The positioning pondering the packaging layout is usually a strategic vision in the design guidelines. No more positioning, no purpose, no target, there is no target audience, materials will not likely sell, it is going to lose value of packaging design inside the new era, only follow the design rules this designer may make the style suited to the 'development' needs with the times, for the reason that positioning of the packaging design suggestions closely for this thought of packaging design; designing ideas like a thinking in images, from first nfl draft on the positioning issued overall thinking is inseparable from your concrete image.

Friday, March 23, 2012

Packaging design tactics

Serialized packaging design tactics: The identical or similar coloration, pattern and design from the production used in packaging design utilized with the same class of solutions, highlight the visualisation of unity, so as to enable consumers to appreciate that this is the similar company's products, causing natural association,blend of product and management and business image. Accomplishing this can help to save the planning and print production costs, as well as the promotion of latest products have to have a huge publicity price range, and it is conducive to quickly open the market industry, but in addition to strengthen the organization image.

Grading packaging design tactics: Due to the differrence in the consumer income, functions, education, aesthetic requirements, age-level, your psychological needs on the packaging takes a different approach. Therefore, enterprises ought to pinpoint the different degrees of consumer demand characteristics, to produce different stages of packaging strategy in order to consentrate on all degrees of consumer groups, to grow business.

Convenience  packaging design tactics: at a consumer point of view, add easy to carry, open, use or maybe repeated technique structural features inside packaging design, like portable, ring pull, push-button, open up the actual, tear along with easy-to-available packaging structure, so as to win the goodwill of shoppers.

Complementary  packaging design tactics: Complementary promotion sales of linked products, such presentation strategies help get sales of any various products, and also to raise product quality.

Gifts  packaging design tactics: the package is sold with gifts, to induce consumer want to buy.

Updated  packaging design tactics: the goal of updating the promotion, one is to further improve the packaging, in order that poor sales of products continues to be revitalized with image of strength and feature; before i forget - to adjust to market changes, retain good sales as well as continuous improvementcorporate and also brand image. Usually, the packaging regarding unsalable goods ideal to take a greater change, presented when in front of consumers to a new scenario; and strong gross revenue in the packaging of goods suitable to adopt a gradual update, maintain product understanding, reflecting packed with vibrant, new look.

Reuse  packaging design tactics: reuse refers back to the packaging re-utilize, with regards to the purpose and use of reusable the labels is basically split up into two categories: one is at a recycling perspective, one other is from the consumerby the perspective of the by using goods, their the labels could also be used for other requirements, turning waste directly into wealth, and bodied logo around the packaging may play to remain to grow the result of publicity. This particular packaging strategy necessitates the designer to take into consideration within the design of such a packaging re-make use of features provide you with the complex using the greatest possibilities and also convenience.

Enterprise effort  packaging design tactics: in the event the company start untouched markets, as a result of publicity, its attractiveness seriously isn't high, the promoting tariff of inputs is just too big large and tough to immediately effective. So companies can mutual local enterprises along with good credibility and visibility to kick off new items, aimed at the packaging layout the jointly corporations in the image, this is the very practical and effective strategies, and from now on is a common practice in the international arena.

Packaging design tactics

Serialized packaging design tactics: The identical or similar coloration, pattern and design from the production used in packaging design utilized with the same class of solutions, highlight the visualisation of unity, so as to enable consumers to appreciate that this is the similar company's products, causing natural association,blend of product and management and business image. Accomplishing this can help to save the planning and print production costs, as well as the promotion of latest products have to have a huge publicity price range, and it is conducive to quickly open the market industry, but in addition to strengthen the organization image.

Grading packaging design tactics: Due to the differrence in the consumer income, functions, education, aesthetic requirements, age-level, your psychological needs on the packaging takes a different approach. Therefore, enterprises ought to pinpoint the different degrees of consumer demand characteristics, to produce different stages of packaging strategy in order to consentrate on all degrees of consumer groups, to grow business.

Convenience  packaging design tactics: at a consumer point of view, add easy to carry, open, use or maybe repeated technique structural features inside packaging design, like portable, ring pull, push-button, open up the actual, tear along with easy-to-available packaging structure, so as to win the goodwill of shoppers.

Complementary  packaging design tactics: Complementary promotion sales of linked products, such presentation strategies help get sales of any various products, and also to raise product quality.

Gifts  packaging design tactics: the package is sold with gifts, to induce consumer want to buy.

Updated  packaging design tactics: the goal of updating the promotion, one is to further improve the packaging, in order that poor sales of products continues to be revitalized with image of strength and feature; before i forget - to adjust to market changes, retain good sales as well as continuous improvementcorporate and also brand image. Usually, the packaging regarding unsalable goods ideal to take a greater change, presented when in front of consumers to a new scenario; and strong gross revenue in the packaging of goods suitable to adopt a gradual update, maintain product understanding, reflecting packed with vibrant, new look.

Reuse  packaging design tactics: reuse refers back to the packaging re-utilize, with regards to the purpose and use of reusable the labels is basically split up into two categories: one is at a recycling perspective, one other is from the consumerby the perspective of the by using goods, their the labels could also be used for other requirements, turning waste directly into wealth, and bodied logo around the packaging may play to remain to grow the result of publicity. This particular packaging strategy necessitates the designer to take into consideration within the design of such a packaging re-make use of features provide you with the complex using the greatest possibilities and also convenience.

Enterprise effort  packaging design tactics: in the event the company start untouched markets, as a result of publicity, its attractiveness seriously isn't high, the promoting tariff of inputs is just too big large and tough to immediately effective. So companies can mutual local enterprises along with good credibility and visibility to kick off new items, aimed at the packaging layout the jointly corporations in the image, this is the very practical and effective strategies, and from now on is a common practice in the international arena.

Tuesday, March 20, 2012

Basic principles for carton packaging design

The actual structure of this packaging container would be the combination with stage, line, surface, body. For folding cartons, glued trays and also corrugated boxes, the angle is an essential structural elements aside from the elements mentioned previously.
(1) Point
You'll find 3 types of structural point on the basic carton packaging structural: the particular multi-faceted point of intersection, 2 sides intersection point and points from the plane.
(2)Series
The crease line of the paper the labels can be divided into two categories based on the adaptation of automatic machinery production: before-folding line and working line.
(3) Surface area
For the reasons of flat sheet forming the dish (box) surface can only be flat as well as curved surfaces.
(5) Body
From the way of paper packaging modeling, the basic model of the structure could be divided into the following three categories:
① Spinning molding Through turning from the flat to three-dimensional shape, tube, tray, tube tray carton belongs to these kinds of carton.
② Shift modeling Through shifting both the parts of the actual carton body for just a certain distance by two-dimensional to a few-dimensional molding, not for-tube non- holder belongs to this type of carton.
③ Straight-inverse modeling Forming done straight-reverse the entire body of the paper packaging partitions, back again cover, fixed anatomical structure.
(5) Angle
It's the key of report packaging rotate custom modeling rendering by point, brand, surface and additional factors compares to other kind of product packaging materials.
2. carton packaging molding
You can find 3 kinds involving carton packaging molding methods: rotating, switching, straight and reverse modeling. Each of them has their personal advantages.
3*3 principles in carton packaging design
1. Three principles with the structural design
(1) folding cartons connector should be related in the better half of the board, in exceptional situations it can link to the stop plate can follow bonded with the trunk panel. Unless a final resort, generally usually do not connect the the front plate or conclude plate bonded while using the front panel.
(2) The carton cover should be attached to the rear panel (besides adhesive sealing protect and window stylus cover plate).
(3) The end panel should in general be connected to the front panel. So, when consumers encounter carton packaging, is not observed due to be able to joints caused by the appearance of defects or from back to front to open the particular lid and carry inconvenience to consider the contents.
2. Three principles with the overall design
(1) the overall pattern should meet the habit of smoking consumers decide to buy the first declaration of the carton packaging design surface area (ie, including the key pattern, trademark, brand name, manufacturer name, as well as sign the prize-winning exhibition surface); or to meet the distributors' habit to help window display, shelf display and other promotional activities so that it gives consumer the strongest visual influence face to deal with.
(2) the entire design should satisfy the habit of people in the paying attention or get the actual contents from side-to-side to open the actual lid.
(3) the design should satisfy the habits of most consumers with the suitable hand to open the lid.
3. Several principles of this graphic design
(just one) The main graphic design of carton promotion should be designed in the tray entrance panel (tube box) or on the top's (tray box), textual content and secondary pattern design after the tip plate or panel.
(2) When the particular carton packaging ought to be displayed vertically, the particular graphic design of the surface should consider the position from your cover plate to bottom plate.
(3) When the carton packaging need to be displayed horizontally, the actual graphic design on the surface should consider the habits of customers with the right to open the particular packaging, the entire graphic design from the upper left right end, the candid position at the suitable end.