Carton box packaging structural design

Carton box packaging structural design:

1> Overview
Judging from the literal meaning of packaging, we know packaging mainly include two meanings: packaging structural design and packaging graphic design. Packaging structural design through improve or re-design the structure of the packaging which not only facilitate the protection, transportation and storage of the products, but also help to boost the sales. Packaging graphic design mainly focus on series packaging graphic design related to company image advertising, description and sales of the products etc.. So packaging design mainly include structural design and graphic design, however, mostly packaging design focus on the graphic design, the structural design of the packaging has been ignored.

2>The importance of packaging structural design
People usually split the wrap and design process of packaging, it has been quite commonly phenomenon that mostly packaging paid great attention on the graphic design and ignored its structural design in the commodity competition. The packaging has been updated and replaced continually in order to suit for the intense competition. Although it can boost sales through this kind of strategy, it also bring negative impact on the company. On the other hand, packaging structural design could also make a pivotal role on the product sales because an excellent packaging structural design could not only display the product better, but also ease of use for customers. So we need to get together the wrap and design process which means the importance of packaging structural design can not be ignored.

3>Changes in the structure of carton packaging
Mostly carton box packagings keep the Stereotyped structure in our daily life. As we said before we should connect the packaging structural design together with graphic design. Here we mainly introduce the carton box structural design. The form of carton packaging can be summarized as some basic forms then improve and change their basic structures.

①Changes of form
The changes of form means cut and combinate the original form on the basis of geometry to generate new structures of forms. It mainly include the increase, decrease, combination concave and convex of geometric surface. The diversity and richness of carton packaging structure can be realized through those changes of form.

②Changes of surface
The changes of surface is mainly through the adjustment of the structure lines and changes on the form of the surface. The adjustment of structure lines means adjust the structure lines of carton packaging surface while keeps the basic structure the same. For example, Window style carton packaging could display the product intuitively which could boost the sales indirectly.

③Changes of lines
The Lines in packaging structural design means the contour lines of carton box and the intersecting lines between its surfaces. So the changes of lines basically kept the original structure, it mainly through the adjustment of the carton box contour lines, such as change the straight line into curve or broken line etc. Different line has different presentation character, thus the carton box packaging style becomes rich and versatile.

④Special structure
We've mentioned above the packaging structure design mainly start from the geometry, which means connect the packaging structure together with the product form closely. Through the special structure of the carton packaging could not only display the product intuitively but also attract more customers. The special structure design could start from 3 aspects: commodity forms, usages, interesting.

4> The meaning of the carton packaging structural design
The carton box packaging structural design is very important in the intensive competition. At first, it is not only facilitate the usage by customers, but also facilitate the manufacturer and sellers. Secondly, packaging structural design in favor of product protection, transportation and storage. Thirdly, packaging structural design display the product better which could potentially promote the sales.

In all, we know packaging design include structural design and graphic design, we can not split these two works, they should be complementary exist, excellent structural design provides rich changes of the structure, which increased the expression of the packaging graphic design and then promote the product sales. So we should connect both structural design and graphic design, pay attention to packaging structural design.