Why visual and touch sense is essential in packaging design

The sense of visual and touch on packaging depends packaging materials, textures and surfaces of packaging materials, it must give a different look to various information and solutions, and developed the package design, using materials and textures to meet the content of messages sent in the package being investigated. Vision and touth generally opposite and unified, is a tactile contact of a true reflection of the experience, so it abstractly, in such a case, according to the sense of touch to a symbol may be the symbol generated by past experience, and then, after the acquisition and conversion to a type of visual information that is important later in court.
The sense of visual and touch imported into the package design must be installed in a vision, that is, to have a strong visual communication with the consumer to be, it's packaging, product appearance , consumer understanding of the product by the packaging products are imported from using visual and sensory tolerable in the design of the packaging, consumers want to buy goods and recognition. He generally uses the following three steps:
(1) The packaging design, materials and textures on the package. For example, packaging the use of tea directly from bamboo and ceramics. This method is currently the most widely used method is more traditional methods.
(2) the use of simulation, with other traditional packaging materials such as imitating the characteristics of paper, plastic, glass or the consistency of the material in a visual sense of touch and receives , to create the product design of effective visual communication for the consumer.
(3) With the technology of pressure to simulate the structure of a kind of visual effects, such as the sense of touch can be imported into the concept of packaging design. Consumers can easily access original distance through the package for a Visual Basic understanding of the feelings of freight to determine the demand for the purchase of this product.
Visual function by packaging plays an important role in sales, it has more in-depth study on how to transfer content. Recognize also that the touch judge as an object of the universality and importance of people, in an objective, an agreement between persons and things must be established. His understanding of the universality of the packaging of consumer goods. Thus, the sense of sight and touch is very important in the design of the packaging.


In many cases the first impression of the packaging is an important basis for consumers to identify and select products. Packaging for domestic tasks of visual communication is an important factor in the ability to maintain sales of the product. Thus, this feature of the package is too often exaggerated, and pointed out that excess packaging to exaggerate the benefits of national wealth. The packaging is a visual communication can lead consumers to correctly identify the product, the purchase of goods, then took us to the end of the packaging is convenient, but only the right to use a package of visual communication that packaging design packaging to improve our lives. The visual content of the communication package includes not only the color, text, graphics, simulation, and also include packaging materials, texture, textures, and integrate the various elements will be passed on to consumers by through visual and tactile, so there is a correct assessment of the goods.