pharmaceutical carton packaging design

There are generally 6 principles in the pharmaceutical carton packaging design:

1. Branding

Pharmaceutical companies are required to collect the search results in order to extract the main points of the distribution of pharmaceutical products, in combination with the communication strategy, marketing, point of sale as the most important factor in the packaging design to achieve the goal of attracting consumers to buy.

2. Form of packaging

In the highly competitive pharmaceutical industry, pharmaceutical companies should pay more attention to the shape of cartoon innovation to modify their products for many pharmaceutical dosage form similar izdeliya.Polzovateli windows, the size, structure, pharmaceutical boxes, after the printing process, the display effects to improve on the tray.


3. Text

Text messaging is one of the most important factors in the design of pharmaceutical cartons. Reasonable accommodation of text can ensure that patients with automatic driving, the message must be clear about the primary and secondary patients have good intentions.



4.Anti-counterfeiting technology


Counterfeit drugs are not only a significant impact on patients' health or life, but it also affects the reputation of pharmaceutical companies. With the proliferation of pharmaceutical sales channels, improving the safety of pharmaceutical products is inevitable. Shaped box packaging of pharmaceutical products, medicines bring the fight against counterfeiting comfort.

5. The unit of the identity


Pharmaceutical companies should be on the coherence and consistency of cardboard can focus Pharmaceuticals Pharmaceuticals awareness of the identity can be distinguished. For. On the image of the company, pharmaceutical companies typically focus on corporate branding package drawing board even more impressive, attractive, so that consumers can recognize and feel the difference


6. Eco-friendly

With the growing concern for the global environment, the green field of medicine revolution to a new level has been pushed, a harmless, environmentally friendly, renewable and recyclable improve sustainable packaging effectively branding pharmaceutical companies with a focus on social responsibility is a key trend pharmaceutical cartons.