6 steps in packaging design

How to design proper packaging for a new product? which principles it should follow? I hope these tips will help you.
1. Positioning of the brand or product
If there is a new brand, you need to offer brand positioning on the value of a good delivery brand look and sound brand. If this is a new product to the historic brand, you have to think about as if it is different from the original package design, product updates, product, or more innovative products.
2. Find the consumers
Of course, we must assume that packaging design on it, thinking that the target consumer for the core and the core values ​​and aesthetic tastes of consumers. You need to determine their understanding of consumers, whether good or bad, according to taste or a bad idea to use, good looks and buying habits of consumers, to determine the hypothesis that your goal is to offer consumers the perfect virtual package.
3. Find the segment between competition
In search of a package with the same quality, variety, or the value proposition, the study of their packaging design, to enhance the separation point on the basis of the package. In addition, the package, which can have different colors, symbols, characters, etc., to be.
4 Find your style and sound packaging
This is very important that the product has a unique and soul. There will be decided on the package? Start your design package, if you are free.
5 Scroll and highlight the unique selling point 

You were the soul and a unique package design? Make provision for the assessment of your screen. It is often not the most accurate, is the most important package is now available, compared with a constant reflection on it.
6 Cost factors
Do not forget to consider the cost of new packaging, in most cases, even if the cost increases, but they increase the unprepared, as far as possible unnecessary packaging hopeless.
In the process of specific packaging designers should listen carefully to the sales and specific aspects of the concession for the best packaging design.

For small and medium-sized businesses, there is no budget for advertising and public relations, but the reasons for the brand and the needs are the same. In this case, which began in brand building, in bits, of course, is a wise decision. Package design may have a crucial role in the promotion of the brand, is also an important element to create a static field and improve the brand image. However, many SMEs in China, do not really know much about the importance of packaging design as part of marketing. Thus, to be more pragmatic, the first step in creating a brand and distribution of packaging design. Messages can be sent in time all the packaging is not so easy to make, with respect to the replacement cycle for a long time, so that once a poor condition, have been published, not only do not promote a product, but also the most likely cause economic loss.