Monday, February 20, 2012
Fast food packaging design
Fast food packaging design: The Importance of fast food packaging design in most cases that a company uses can have a significant impact on whether a product sells successfully. The most successful products incorporate elements of good design, environmentally friendly packaging for food and drink, and important information that helps consumers make good decisions.
Good fast food packaging design should protect food quality as well as enhances customer satisfaction by making it easier and neater to eat large, messy sandwiches. Furthermore, the design should be:
· Enhanced product quality and integrity
· Superior heat retention and moisture absorbency/loss ratio
· Sales building tool for drive-thru
· First in source reduction, environmentally responsible
· Unique and fun for consumers
· Cost-effective
Here we mainly introduce a fast food packaging design, pizza box packaging. Firstly we can search pizza box templates on Packmage CAD website, it classified the box templates according to their usages.
Look at the pizza box templates above, the structure is very simple and intuitive, but it considered the factors listed as follow:
1> Self-locking structure, this kind of box template structure can be transported unfolded to save cost and facilitate users use them at any time. Furthermore, those box templates is healthier to load fast food because it do not have to be glued.
2> The pizza box template has holes for ventilation to keep food fresh and it can be heated with micro-wave.
Once the pizza box template parameters has been modified according to requirements, we can check the blank sample in Packmage CAD 3D module.
The next step is the graphic design of the pizza box template, it requires a combination of skills. On one hand, professional designers need to know how to create designs that coordinate with the client's branding strategy. On the other hand, food package design must contain important information about the food's ingredients and nutrition.
Carton box structural design FAQ
Carton box structural design FAQ
The carton box packaging especially the corner of the box can be easily crushed, deformed, broken during transportation if the box size is too large. If the box is just fit for the product, the pressure will be on the product, normally the product can afford more pressure than the box. You just need to find the highest point of the product or the most prominent position to get the length, width and depth of the product. The following are few FAQ in carton box structural design.
Q1: There's a carton box, the size of the product inside is 20cm*20cm*25cm. What's the size of the carton box which could save paper the most? Why? Caliper 1mm.
Answer: 20.1*20.1*25.2, because there're two flaps on the top and bottom of the carton box, so the caliper doubled add to the depth of the box. The box especially the corner of the box can be easily crushed, deformed, broken during transportation if the box size is too large. If the carton box is just fit for the product, the pressure will be on the product, normally the product can afford more pressure than the box. You just need to find the highest point of the product or the most prominent position to get the length, width and depth of the product.
Q2: 1、Which box structure design is more reasonable between the following two boxes? Why?
Answer: the box on the left side has more reasonable structure, the tuck style is more convenient.
Q3: Check the following photo, see if the value of the e and s2 are reasonable, if not, how to correct them?
Answer: the value of these two parameters are not reasonable. The correct value should be e=s2+2, when the tuck inserted into the box, they matched properly.
Q4: check the photo in Q3, how to set the offset? Why?
Answer: usually the offset of cardboard can be 0.5mm, mostly 1mm, the offset of corrugated cardboard should related to the caliper, usually it is half of the caliper.
Q5: Find out the error of the parameters in the following photo and correct them, unit mm caliper 1.5mm
Answer: D2=79
X3=4.5 there will be 3 times caplier after folding
F5=79
D3=78.5
Mostly of them neglected the offset, the value isn't absolutely right, but the offset should be considered.
Q6: The print factory use certain paperboard for the following carton box structural design, the dust flap area has been crushed times, how to deal with this situation while keep the same paperboard?
Answer: Here we can use double folding line or fold on both the front and back side.
Thursday, February 16, 2012
Wednesday, February 15, 2012
Carton box packaging structural design
Carton box packaging structural design:
1> Overview
Judging from the literal meaning of packaging, we know packaging mainly include two meanings: packaging structural design and packaging graphic design. Packaging structural design through improve or re-design the structure of the packaging which not only facilitate the protection, transportation and storage of the products, but also help to boost the sales. Packaging graphic design mainly focus on series packaging graphic design related to company image advertising, description and sales of the products etc.. So packaging design mainly include structural design and graphic design, however, mostly packaging design focus on the graphic design, the structural design of the packaging has been ignored.
2>The importance of packaging structural design
People usually split the wrap and design process of packaging, it has been quite commonly phenomenon that mostly packaging paid great attention on the graphic design and ignored its structural design in the commodity competition. The packaging has been updated and replaced continually in order to suit for the intense competition. Although it can boost sales through this kind of strategy, it also bring negative impact on the company. On the other hand, packaging structural design could also make a pivotal role on the product sales because an excellent packaging structural design could not only display the product better, but also ease of use for customers. So we need to get together the wrap and design process which means the importance of packaging structural design can not be ignored.
3>Changes in the structure of carton packaging
Mostly carton box packagings keep the Stereotyped structure in our daily life. As we said before we should connect the packaging structural design together with graphic design. Here we mainly introduce the carton box structural design. The form of carton packaging can be summarized as some basic forms then improve and change their basic structures.
①Changes of form
The changes of form means cut and combinate the original form on the basis of geometry to generate new structures of forms. It mainly include the increase, decrease, combination concave and convex of geometric surface. The diversity and richness of carton packaging structure can be realized through those changes of form.
②Changes of surface
The changes of surface is mainly through the adjustment of the structure lines and changes on the form of the surface. The adjustment of structure lines means adjust the structure lines of carton packaging surface while keeps the basic structure the same. For example, Window style carton packaging could display the product intuitively which could boost the sales indirectly.
③Changes of lines
The Lines in packaging structural design means the contour lines of carton box and the intersecting lines between its surfaces. So the changes of lines basically kept the original structure, it mainly through the adjustment of the carton box contour lines, such as change the straight line into curve or broken line etc. Different line has different presentation character, thus the carton box packaging style becomes rich and versatile.
④Special structure
We've mentioned above the packaging structure design mainly start from the geometry, which means connect the packaging structure together with the product form closely. Through the special structure of the carton packaging could not only display the product intuitively but also attract more customers. The special structure design could start from 3 aspects: commodity forms, usages, interesting.
4> The meaning of the carton packaging structural design
The carton box packaging structural design is very important in the intensive competition. At first, it is not only facilitate the usage by customers, but also facilitate the manufacturer and sellers. Secondly, packaging structural design in favor of product protection, transportation and storage. Thirdly, packaging structural design display the product better which could potentially promote the sales.
In all, we know packaging design include structural design and graphic design, we can not split these two works, they should be complementary exist, excellent structural design provides rich changes of the structure, which increased the expression of the packaging graphic design and then promote the product sales. So we should connect both structural design and graphic design, pay attention to packaging structural design.
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