The magic of packaging design

Packaging design to meet the basic needs of the product, we should pay more attention to the "content" for the project. If the concept of packaging design is the art of changing clothes and packaging of the human body and its manifestations is a dress, is the design of the packaging, the color of spiritual thought and culture . Costume, their thoughts and self-improvement may reflect, packaging design to reflect the different connotations of products, brands, company.
First, we find the personal characteristics of the product, the same age, people have different characteristics of the personality, the product of the same. The same type of product has its own characteristics. Compare similar products to find another point of division of the class of consumers for the target market is the exact positioning of the distinctive personality of the entry point of the product in the package. Also in this case, the package is also the image and the accumulation of culture resist. Packaging is designed for production, the products come from companies, packaging design, of course, is a reflection of culture image.Finally, packaging design also reflects the geography of our national culture. This is particularly important in the design of the packaging of the food industry.
The implementation of a package design usually a package design in three dimensions and design: decorative three-dimensional shape is the main form of packaging. Recently that the development and application of new materials, and more room for packaging design, traditional materials such as paper, wood, fabric ... is no longer the only option. New materials and recycled materials for new forms of environmentally friendly packaging design.
In the words of flat decorative use of color no longer remain in the traditional sense. The reason is that to change the color of the main access creative original manufacturer's specifications reflects need product information, images, graphics, icons and other visual elements.

From the perspective of packaging design, pack your belongings with certain materials, is their main objective, all intact, convenient transportation, a practical science, the notion of substance "refers; Jewels" refers to things, jewelry change. This applies to a set of good things from a different approach to decorating the landscape, so the package looks the best, it is the aesthetic category of the term culture. Include the "packaging" is a rational and effective combination of these two concepts.
"Functional" should always be the first principle in designing the packaging no matter what form they should be given, for its compact, ergonomic, are a type of product safety, convenience packaging. Sometimes, the blind pursuit of designers of new materials and new forms, so that the essential requirements for packaging, safety, reliability and comfort, is taboo in packaging design. This is particularly important in the chemical industry, medical equipment, electronic packaging products.

Why visual and touch sense is essential in packaging design

The sense of visual and touch on packaging depends packaging materials, textures and surfaces of packaging materials, it must give a different look to various information and solutions, and developed the package design, using materials and textures to meet the content of messages sent in the package being investigated. Vision and touth generally opposite and unified, is a tactile contact of a true reflection of the experience, so it abstractly, in such a case, according to the sense of touch to a symbol may be the symbol generated by past experience, and then, after the acquisition and conversion to a type of visual information that is important later in court.
The sense of visual and touch imported into the package design must be installed in a vision, that is, to have a strong visual communication with the consumer to be, it's packaging, product appearance , consumer understanding of the product by the packaging products are imported from using visual and sensory tolerable in the design of the packaging, consumers want to buy goods and recognition. He generally uses the following three steps:
(1) The packaging design, materials and textures on the package. For example, packaging the use of tea directly from bamboo and ceramics. This method is currently the most widely used method is more traditional methods.
(2) the use of simulation, with other traditional packaging materials such as imitating the characteristics of paper, plastic, glass or the consistency of the material in a visual sense of touch and receives , to create the product design of effective visual communication for the consumer.
(3) With the technology of pressure to simulate the structure of a kind of visual effects, such as the sense of touch can be imported into the concept of packaging design. Consumers can easily access original distance through the package for a Visual Basic understanding of the feelings of freight to determine the demand for the purchase of this product.
Visual function by packaging plays an important role in sales, it has more in-depth study on how to transfer content. Recognize also that the touch judge as an object of the universality and importance of people, in an objective, an agreement between persons and things must be established. His understanding of the universality of the packaging of consumer goods. Thus, the sense of sight and touch is very important in the design of the packaging.


In many cases the first impression of the packaging is an important basis for consumers to identify and select products. Packaging for domestic tasks of visual communication is an important factor in the ability to maintain sales of the product. Thus, this feature of the package is too often exaggerated, and pointed out that excess packaging to exaggerate the benefits of national wealth. The packaging is a visual communication can lead consumers to correctly identify the product, the purchase of goods, then took us to the end of the packaging is convenient, but only the right to use a package of visual communication that packaging design packaging to improve our lives. The visual content of the communication package includes not only the color, text, graphics, simulation, and also include packaging materials, texture, textures, and integrate the various elements will be passed on to consumers by through visual and tactile, so there is a correct assessment of the goods.

The importance of 3R1D principle in green packaging design

The 3R1D principle means Reduce, Reuse, Recycling and Degradation. These principles of packaging design requirements for the formation of the concept of green packaging design, including packaging, from design to production, use and waste disposal, recycling treatment.

The so-called green packaging, also known as Eco-Packaging (ecological unit). It directly reduces the final waste, and a drastic reduction in the degree of environmental damage. So, in terms meet the basic functions of packaging, improved green packaging at least one package that includes resource conservation and energy production, technology to reduce emissions, reduce the cost movement that links the consumer, so that the excess supply of goods less waste. In this way, the developer of the idea of ​​packaging material, packaging and style of decoration of the structure, and packaging, the use of simple design principles, focus on reducing Excessive consumption of material away.

When resources are used effectively, it helps to reduce the speed of natural resources and reduce emissions. However, after the event processing, disposal, recycling of packaging waste must be additional input of resources and energy in most cases, and many new introductions of pollutants into the environment. If you can, the contents of the resource is too low, the processing means are too complex or too expensive for the collection of packaging waste, and can also use the principles of reuse and recycling is not possible achieve the objectives protection.Designers believes environmental packaging becomes waste after use, you should try the packaging design to facilitate subsequent processing.

The best green packaging is no packaging. Reduce the use of materials directly from the source to resource management in the packaging cycle.which life does not mean that the package is able to remove the decorations redundancy expensive to get rid of all unnecessary parts, Components, Packaging Products for refinement and optimization, packages and products with a high degree of unity. To reduce the material in the package design, the designer can start with a new material, structural packaging and decoration package.

The economic features of packaging design

The package has two functions, so the packaging design must the scientific and practical, aesthetic and economic thought, the natural or social, scientific or aesthetic principle of all principles and limitations, taking into account the effects of economic principles, because they are on economic principles.
For most designers, who tend to be a feeling or understanding that many factors determine the shape of the packaging design, designers, very important, but high-level designers to develop the capacity and the level can be played or not, capital plays a crucial role. The products of the same quality for the designer, paper, plastic, wood, metal, ceramic or glass can be used as a packaging material due to differences in the structure of these materials, various visual effects, and to produce differences in performance levels of creativity and design recommendations of the cost of packing and VAT is of paramount importance.
You could see in the package designer needs to demonstrate that the design of commercial packaging must watch the market, so that a consumer product to be fashionable, by design. How can we design the packaging, coupled with the market? The economic point of view - has this material, the subject was again returned. On technical requirements for packaging technology or design or production environment. In particular, the technology behind it means that production in the production of modern social and designers in the design process to help improve and may, or even update existing technology. For the package, although not very big, powerful, accurate and technically, in collaboration with various packaging materials, and the computer, printing, and technological progress, technical factors, packaging design has improved significantly. An intelligent designer to design the perfect program for your project into production, should be aware and stop at a variety of technical, design and innovation in the proper use of various technologies.
Design of the packaging of its products is essential, on the other side, once separated from the design of production lines, some of them are still active, while others went to church, but business-oriented design for the company to leave the production results of converts trained with the requirements for the production of life, its value to production. The cost of the package design is temporary and is not fixed, which is reflected in the production, to measure the continued production of the whole package from start to, costs for the program design Packaging not only by the number of times measured creative output, the number of deliveries, excellent package is immeasurable in its economic value.
In a market economy, the fact that a consumer that the activity of producers and the fact that the market is a business, so that the benefits of economic profitability, the designer must take great care, understanding and application to take understanding of this truth firmly design. The project also has an understanding of the characteristics of the packaged product, the quality of the depth of consumer research to determine the structure of consumption for the development and changes in legislation, to identify and trace all levels society, consumer psychology and the use and impact of master in psychology.

The marketing features of carton packaging

Packaging has become the main actors of the market in real assets have a strong connection with consumers of mental activity. As a designer board, if it is not to understand the consumer psychology and "made blind. How can the attention of consumers and how to awaken their interest to continue to encourage them to make the final purchasing behavior, knowledge must include consumer psychology. Therefore, research on consumer psychology and the change is an important part of the design of the carton packaging. Only the purchase and administration of the law of consumer psychology to effectively improve the quality of design and sales effectiveness by increasing the value-added products. Consumer psychology is complex, very few long-term maintenance of orientation in most cases may be included two or more mental health needs. Psychological help to make a series of cardboard displays the exact opposite.
Product packaging is the first line, directly to consumers. Consumers can not directly with the visual identity of consumer products on the market of real contact, before purchasing a product, they should at packaging, packaging has become the product image, but also the image of the specific labeling, packaging design is almost a direct transfer with the launch of the brand. A key role in Mr. Levens (Lai Man Polly SIMO Consulting in London, founder of the company) in the nineties, he said. . "Incarnation of packaging material for all non-core activities and the package contains all the elements of the mark is a mark of the ontology.
Packaging design, including design and visual development of two parts.80% of people feel outside of the visual information of the adoption. Psychologists say that: the height of visual information in the strength and the recall and memory in the cerebral cortex. The representative of a strong brand and packaging design of products should focus on the visual design of the packaging.
The visual design is graphic, colors, logos and text on the packaging design, designers must consider not only a part of the mark, such as the harmonization of all elements of the overall design of the brand . The whole design package is a representative of the value of visual design brand must actively take the initiative to extend this value should not only against internal and external connections to ignore the image. Supports the creation of a brand can be achieved through visual design.
As part of improving living standards, product quality compared to sublimation, so that the drawing of comics on different purposes, quality, variety, object serialization, in especially in pharmaceuticals, cosmetics, spirits, etc., should be based. In the design process must be fully qualified psychological needs of people at the function, representatives of refinement.
Lot of that of the original function of protecting goods in some promotional items and improving its image and other complex functions to improve the strategy of packaging design, which takes place at long product development, production, sales process, a number of brand image are inextricably linked package design is integral to creating a positive image of the brand. We will merge only the understanding of product features and positioning of private consumers to the rational use of visual language and design to create a brand packaging.

Industry requirements on carton packaging

Think of cosmetic companies that are fully integrated into the design with promotion purpose , in terms of product sales can be proved to be more favorable for the sale, including colors and patterns, the elements in the center of chemicals in carton packaging all day. Especially in the cosmetic industry, a beautiful high class packing worldwide. In order to get the customization of products, manufacturers of cosmetics tested luxury packaging with paper packing hardware with high quality.
Food companies say that the field of cooking with consumers feeling of freshness, as the invention of printing, the specific form that the shelves can better play the role of promotional products. Companies should consider packaging design, they combine the properties of paper, and reflect the different prints, to maximize the unique packaging.
Pharmaceutical companies believe that medication safety is essential for the packaging needs of pharmaceutical packaging, including boxes, responsibility for improving the safety of medicines. At the same time, convenience, safety, carton packaging can inspire consumer confidence in the quality of medicines. With the gradual liberalization of the drug market, pharmaceutical companies are increasingly demanding more cartoon drug.
If the cosmetic, pharmaceutical or food, there were some "firm grip" is the result of the overall needs box. The main factors affecting the strength of cardboard models, including a collage glue sticks adpat characteristics of the population area, surface treatment, packaging, cardboard, air, and so on. Packaging is done, select the adhesive according to the situation is different.
Compressive strength of the window with the structure of the material strength of the paper, the structure of the model window and related processes. Thus, the client must select the appropriate equipment, window model and type of production method. Good or bad carton is forming in the production process and equipment, it is a success or failure in the formation of a chain of cut and paste. Step cutting products, in addition to just about graphics, choice of materials and combinations of the process is undoubtedly important.

Today, the cardboard packaging function was significantly improved, high strength and good resistance to moisture, printing, carton technology has made great progress. The combination of light restoration and recyclable carton recycling has become a trend. Which tray to accommodate the individual needs of the industry? The box packaging automatic carton production? Each industry has its own standard.

The meaning of green design

Currently, green design has become one of the biggest problems is that the design community should be strengthened, especially in the IT industry for the development of green design. In fact, green design is not as difficult as you thought, seemingly minor improvements in many details, you can save significant money. How to save as much as possible to help develop new products, related materials, compact, intense product and packaging design, and even refuse to take on bulk purchases, re-use of packaging design is the choice of easily recycled or renewable materials, and packaging, use of materials or materials that are difficult to avoid the reproduction of environmental damage is largely reworked to investigate this case in order to capture energy savings in the production of materials of technological processes for consumers and product design can be reused for the health and safety and good environmental integration, development, and long life are blocked .
The main content of green design: material selection and management, product design for disassemble and recycling of products. Talk in terms of industrial design, design of facilities must satisfy the principle of reducing the 4R (reduction), reuse (reuse), recycling (recovery), recovery (recovery). Efficient use of land resources and energy at the beginning of green design, designers, life cycle process, to monitor the new products, check out the new product throughout the production process and the natural environment and the impact of human impact on the entire process. This may require the designer to control the selection of materials, components which are harmful and harmless ingredients can be mixed together at the design stage and included the use of concrete in the development, with subsequent disposal of the product life cycle, residual value and the process of intelligent design in order to facilitate processing of the product should be easy to disassemble, easy maintenance and disposal.
In this case, most engineers consider the modular units, depending on the characteristics of the product of choice and combination of modules may have different products to meet the needs of different users, but also extended to facilitate the demolition and recycling service, then re-design, the design should take full account of possible recycling of materials and industrial components, to achieve, including the recovery of costs and methods of handling the full and effective use of spare parts and material resources and energy to protect "the environment. Another problem is the design of a package with a green focus to try to reduce excessive consumption of resources, attention to the use of recycled materials.