pharmaceutical carton packaging design

There are generally 6 principles in the pharmaceutical carton packaging design:

1. Branding

Pharmaceutical companies are required to collect the search results in order to extract the main points of the distribution of pharmaceutical products, in combination with the communication strategy, marketing, point of sale as the most important factor in the packaging design to achieve the goal of attracting consumers to buy.

2. Form of packaging

In the highly competitive pharmaceutical industry, pharmaceutical companies should pay more attention to the shape of cartoon innovation to modify their products for many pharmaceutical dosage form similar izdeliya.Polzovateli windows, the size, structure, pharmaceutical boxes, after the printing process, the display effects to improve on the tray.


3. Text

Text messaging is one of the most important factors in the design of pharmaceutical cartons. Reasonable accommodation of text can ensure that patients with automatic driving, the message must be clear about the primary and secondary patients have good intentions.



4.Anti-counterfeiting technology


Counterfeit drugs are not only a significant impact on patients' health or life, but it also affects the reputation of pharmaceutical companies. With the proliferation of pharmaceutical sales channels, improving the safety of pharmaceutical products is inevitable. Shaped box packaging of pharmaceutical products, medicines bring the fight against counterfeiting comfort.

5. The unit of the identity


Pharmaceutical companies should be on the coherence and consistency of cardboard can focus Pharmaceuticals Pharmaceuticals awareness of the identity can be distinguished. For. On the image of the company, pharmaceutical companies typically focus on corporate branding package drawing board even more impressive, attractive, so that consumers can recognize and feel the difference


6. Eco-friendly

With the growing concern for the global environment, the green field of medicine revolution to a new level has been pushed, a harmless, environmentally friendly, renewable and recyclable improve sustainable packaging effectively branding pharmaceutical companies with a focus on social responsibility is a key trend pharmaceutical cartons.

The basic features in gift packaging design

In the process of gift packaging design, graphic design and resources to new economic stimulus plan and the image quickly penetrate the subconscious, subconsciously invite people to carefully check the desire landmarks, comparisons provide decision making and purchase process. Gift box design is very important. Learn how the gift packaging design and be sure to follow these five characteristics:

1. Attractive

The main purpose of a gift package design to make a beautiful gift box. The key to a successful graphic design is where the packaging could catch the consumers' eye bows or not. In general, the term is an external authorities access important information. This practice has shown that 70% of external information obtained in the eyes of the people, the human eye is capable of receiving text messages and instant access to information from the graph. Feel useless stimulation (data) to the brain, perception, concentration stimuli graphics to create a visual representation of features.


2. Intuitive

The text is displayed in the gift box is a form of dissemination of information, language, symbols, and if customers do not understand the laws of this kind, you know what it means. May submit, such as English, the design restrictions of gift-box land, some people are just a bunch of text inside, knowing nothing, does not cause sensation. Use tables and graphs to express awareness of different areas. All information at a glance Simple and clean graphic language that facilitates visual communication is an intuitive, graphical, like playing in the real world, so that the confidence of the population to transmit the language clearer information.

3.Consistency

The purpose of the gifts of the packaging design, especially for the protection and promotion of products. Charting package and graphics in general, if it. The effects of all aspects of the package, for example, the entire packet to be considered necessary to ensure the continuity of the goods must display tube and the appearance of the Windows taskbar graphics are very different, so that you can view a range of packaging graphic design, in particular the type and dimensions of the package structure, a single design anything. With integrity, but also the effect of visual features

4.Understanding

Gift card Gift exhibits a distinct change in the design of the carton game, so that consumers can see exactly what to do to understand the importance of the program without misunderstandings of this phenomenon.

5. Fun expression

The gift packaging conveys accurate information, but often cold and rigid packaging, result in the art of transmitting information to the expression of pleasure people get information in a very relaxed and happy. Highly subjective mind to edit the form designer to create the perfect beauty of form and taste, taste a graphical representation of their purchasing power of consumers.

Corrugated box quality control

Rational design corrugated cardboard

As the details of the corrugated box design refers to the cost of product packaging, and data protection is a function of the product into three categories depending on the size of a large box consolidated less than 2000 mm less than 2000 mm can be divided, but more than 1000 mm of the mean field are less than 1000 mm in a small box. If the structure of corrugated board is too large, it is not only caused by the waste during transport or processing of the product can result in property damage. On the contrary, if the field is too small, then the product is not intended, and do not overtighten to break the box is slightly damaged, do not get the best protection. It also takes into account a lot of difficulties in the management of the finished product, when the specification is too large, the weight of the load will cause. Instead, the weight is too small, it is established, it will prove packaging and processing efficiency.

The relationship between the structure of corrugated cardboard and compressive strength

The most important feature of the corrugated cardboard is a good protection of goods during the entire compression force carton for the embodiment of the importance of protecting cardboard compressive strength is obvious. Analysis of the data showed that the compressive strength and the peripheral edge of the height and width of the length of a special relationship. On the perimeter more, more resistance to compression, the box size and the degree of resistance to compression of the conversion ratio. corrugated design affects the structural strength.

Specification Quality Management

Following the development of standards approved corrugated cardboard, it is expected to meet the standards of production to the needs of users, but also in daily production, there are deviations from the light a certain situation affect the normal use and protection. Caused heavy scrap cardboard, lot size at the same time, it is too small to store food or just collected only in the destruction of the windows, the design and production of cardboard. exhaustive consider some factors affecting the quality control, the thickness of corrugated box, bulimia, tongue lapping, moisture content, punching and bending line of climate change. These factors should be taken into account all the specific quality control has wavy.

The number of items rated resistance

Resistance corrugated direct impact on the product packaging and protective, the engine will affect the performance depends mainly on the basis of the base paper box capable quantitative composition flute features thick cardboard and humidity content.To force improvement wavy, you must first select the category of quality and quantum of paper basis, however, the rational design of the structure of a cardboard box. Third according to the manufacturer. wise, the waves ripple corrugated, thickness and number of layers, the fourth is reasonable to focus on the production of corrugated cardboard force generation is the use of waste from die-cast aluminum teeth during production. Fifth keep a clear fold lines.

Thus, the wave surface design and corrugated box quality control in all aspects, as we understand it, and understand the factors that affect the strength of the board. Reasonable control of the manufacturing process in accordance with the characteristics of the product packaging science, focusing on quality control of origin the entire production process, from designing rigorous inspection technology and management, to reduce not only effective or prevent various quality options theme, but it is better to talk about the effectiveness of production and processing of high-quality products to meet the needs of users.

The tray folding carton

The depth of the tray folding carton is relatively small, and on the underside of the box load large (in relation to the tubular carton). Once opened, the contents of the field to see to choose for the consumer and for sale. These boxes are mainly used for packaging of products such as shoes, clothes, food and gifts.
Unlike the tubular carton, the tray folding carton virtually no change of structure in the lower part of the window, the main structural changes in the position of the box body is reflected, its structure at the bottom, side walls, valves, plugs and other components .
The most common tray folding carton, a shoe box, the main types of structures, including the cover, roller cover, caps, locks, etc.. Box includes training assembly time, the castle window and bond angles in 3 ways.
The structural characteristics of the case, there is an axis of rotation in the forming process, the parts of the body of rotation by a certain angle with respect to the intersection of the two adjacent body panels, molding, the angle of rotation (β) is a key factor in the design of a cardboard box. The expiry date of folding (cover) adjacent to both sides of the formation of an angle α, wherein the intersection of the parts of the molded body and the formation of the angle with the lower edge,  β , γ1, γ2 and angle solution formula:

    β = 360 ° - (α + Σγi)
In the formula, the Σγi axis of rotation in the formation of the sum of the angle  β are set.

Corrugated box structural design

Corrugated boxes are widely used as containers. Corrugated box is the execution of the sale of products sold, and sometimes to end use. The boxes on a certain level of product protection, take care of themselves, but often require internal components, such as routing, protect the force and strength of fragile items. Transport can largely for specific logistics. The factors relevant to the structural design of corrugated boxes with the bodily functions, processing and end use requirements.
The packaging designers with the requirements of the project, including start-up: price pressure, the machine capacity, technical specifications, material specifications, regulatory requirements, customer needs, etc. Options for the structural design and construction are considered different. Samples are often subjected to performance tests in ASTM or other standard test protocols, such as the International Association of Transportation Safety. Structural design goes hand in hand with graphic design. For models based on the use and marketing of discussion groups or quantitative methods to assess the acceptability. Test markets for large programs. Packmage CAD is an easy to use corrugated box structural design software, it contains the standard  FEFCO box templates usually used in the corrugated box structural design:

    Telescope boxes
    Envelopes
   Self-erecting boxes
    The octagonal box
    Slotted Containers
    Trays
    The interior forms
    
To manufacture corrugated boxes design to meet the needs of the delivered goods, there are several threats to the marine environment (shock, vibration, pressure, humidity, etc.), and the needs of retailers and consumers. Pleated window size can be internal (to fit a product) or external (or the use of coating machines), the measured dimensions. The boxes are generally specified and ordered internal dimensions.

The advantages of proper packaging

The commodities widespread in the market now has the phenomenon of excessive packaging, first of all it is  waste of resources, followed by the consumer may feel that the packaging too good to be inside the content of false and excessive packaging will only cause the cost of packaging materials, packaging costs, transportation costs. Proper packaging is the best choice for a reasonable price and protection of natural resources. Products without packaging or unreasonable result in greater loss of time and cost. To reduce improper packaging, you have to pay the proper packing of goods at a reasonable price.
With increasing competition in world trade in the "green line" to switch the main obstacle to the establishment abroad. However, in order to meet the requirements of international law and standards of packaging, packaging has made the concept of foreign consumer goods and consumer culture, meet new strategy of Chinese enterprises. The package has the right under national legislation to promote "minimization, reuse and recycling of packaging waste in biodegradable packaging" green package of strong support for the implementation of national strategies for sustainable development.

Proper packaging is not only for the protection of property effectively, and can provide customers with direct cost savings and improve efficiency. Proper packaging can reduce logistics costs and efficiency of logistics, especially in the following areas: (1) reduction of excessive packaging to reduce the hidden costs of packaging in logistics, (2) Make sure the most current to reduce the volume of transport and the weight of the load the correct size, (3) packaging containers to increase the efficiency of cargo handling and storage management costs, packaging, suitable product quality, reduce the loss of brand quality problems, and can effectively prevent the counterfeiting of goods, maintaining the brand and the goodwill of raw materials.
 
Proper packaging is a platform for information management. The bar code is a two-dimensional code on the packaging of goods, trade in information technology, network management tools. Packaging and labeling of products from the integration of RFID technology provides greater comfort for real-time control, the definition of inventory management and protection products. ① is packing in the final stages of production and logistics in the first stage is an important part of supply chain management. ② control packaging and effective control can only improve the efficiency of production and inventory control, and possibly even solve the problem of counterfeit goods by the administration. ③ In the development of packaging design environment integrated logistics to maximize the efficiency of logistics and utilities.

Take packaging as a marketing tool

In the traditional conception there's a 4P terminal in marketing: product, price, place and promotion are necessary and complement each other. However, the theory of marketing terminal is open in the fifth P - packaging, the most common approach has been proposed for enough attention.




A successful packaging design includes three main following characteristics, accuracy of indicator, image and personality differences. Goods without a brand or a brand is not good, it is, since neither a name nor too dull a person's name, is it hard to impress. A good quality, not just a symbol or a combination of graphics, but clearly reflects the value of goods, the connotation of the brand. Images packaging focus on specific local circumstances, the investment company, pricing strategies, the strategy of consumer segmentation for a common vision and are in the package again. Personality differences in the front and the difficulty of packaging materials. Excellent product packaging must comply with the basic properties of this class, but at the same time to be out of the ordinary, to distinguish it from competing products.
 
After extensive market research, marketing analysis experts suggested to the famous law of DuPont, 63% of consumer purchasing decisions based on the product packaging. To buy at the supermarket, for example, people attractive packaging, goods markets, are generally provided over 45% of the number initially.
Packing for a long period from a goods container, a distinct sense of the perfect shape and construction of cargo terminal reflects the nature of the optimization, brand culture, aspirations and the expression of several positions in marketing device. The packaging has to buy a strong influence on consumer behavior, companies must effectively utilize the role of the marketing kit, please fill out the form to promote products and brands. For small and medium businesses with limited marketing budgets, packaging box is convenient for the brand.

Compared to other methods of marketing, packaging, the unavoidable costs of production, regardless of whether marketing of the company should pay for the package, then according to their impact on consumer groups, packaging is the most effective marketing through advertising. For businesses small and medium enterprises, especially in fast moving consumer goods, packaging must pay more attention. The current package is not limited to the role of container products, but also assumes that funding from the shape of the structure, graphics and advertising, etc., all require professional standards of planning and design . Only in this way, the SMEs could take packaging as a powerful marketing tool to promote the growing business.