Culture in product packaging design

With psychological feeling of consumer packaging design is inextricably linked with the feeling function applicable conditions, the sense of quality, cheap feeling, the feeling of novelty, soft grip and other benefits of aesthetic ... All this shows that the product packaging design without the aesthetic and cultural skills, it is difficult to establish the aesthetic value in the package.

Packaging means, the composition can not be achieved without the use of contrast agents, reports, is symmetrical, rhythm, space coordinates, and so on, by modeling the structure of the the stable and easily symmetry and inseparable "balance, contrast and synthesis harmony, proportion and scale, rhythm and intonation and analog, change and unity of aesthetic treatment in related fields.Culture has a direct influence on the design of the product packaging, is the visible manifestation of the influence of cultural heritage a major role in product packaging design in the following points.

Firstly, product packaging design, support for the aesthetic culture. Aesthetic culture is the most important experience spiritual and emotional, to enjoy the culture, social and emotional. In general, the aesthetic culture of the reality of the culture, art and culture as the core of a wider spiritual and cultural tradition. With the continuous development of society as a whole civilization, the aesthetic vision of humanity and the field of aesthetic activity to continue to grow and develop.

Second, the role of technology to support culture in packaging design. Now, the technology was based cropping system on the host computer technology, which plays an important role in supporting the product, R & D and production developed. For example, the shape, the design, layout and design of packaging products in developed countries has created the technology of the computer for a long time. Can be done with computers, calculating, comparing, and change in the process of packaging design with a computer, packaging designers can scare without health community long physical and mental, that which could significantly reduce the development cycle, the precision of design results. and optimized the design and development of packaging design modern technological culture.

Carton box molding process

In the design of the carton box, you must first meet the general requirements, open means that the main area of ​​the board should satisfy most consumers usual. Second, we must consider the relationship between the carton box structure design and graphic design, it means that the structure of the design according to the characteristics of the packed product, environmental factors and the needs of users, it is reasonable is a design, infiltration, adhesive strips, dust flaps and other components. This is necessary for the general design principles meet and coordinate with the shape and design requirements. The shape and decoration must be an aesthetic point of view, focusing on the properties of a box. In addition, the size and strength of the structure is also important in the design of a box not only affects the appearance and quality of the cardboard box, and the relative costs of production and circulation.
According to the method of forming a carton can be divided into a cardboard box and glued cardboard. Paperboard is generally made of cardboard (thickness of 0.3 ~ 1.1 mm) according to the cutting and creasing, folding, folding flat for transportation and storage of goods, to the load. The advantages of low cost of production and sale of carton, suitable for medium to high volume, flexible structural changes, but his strength is low. Carton with plywood, it can be folded into a flat plate, and are transported and stored in the solid body. With a good anti-Pearce and combat effectiveness, rigid box, in the general area, but the intensity of the work of production workers, are products, at low speed, and the cost is high and is suitable for jewelry.
In the carton box molding process the blank of cardboard and printing process primarily affects the quality of the carton. If the cut is bad, it will affect the flow in one carton, and also lead to lose if the print quality is bad, it will affect the beauty of a cardboard box and its function. Therefore, you should pay attention to the precision cutting and printing of a paper box. In the manufacture of laminated cardboard, gluing process affects the quality of the box itself, gluing and decorating the corners requires a sticky solid, and there are no bubbles, flat and smooth. Position of the logo and the model is not correct. Now, the bonding process can by gluing together many packages are made.

The carton box is not just a set of products has high artistic, so that the principles of the carton box design should be scientific, reliable, attractive, durable principles correspond. Designers should reflect the scientific development of the internal and external structure of a box, depending on the characteristics of the packaging industry, the environment and the needs of users and other factors, it is necessary to the, ease workload of security features to use and display a box, and the identity of the general effect, given the structural modeling and design.

Color box packaging design rules

In various forms of packaging, color box packaging is widely used in tobacco, food, medicine and other related fields to people's lives, and the demand continues to grow. With the rapid development of modern industry and the continuous improvement of living conditions, the demand for color box packaging continues to grow, and the color quality of the packing box as shown in higher demands. To avoid waste, flexible and automatic gluing, folding automatically opened in the formation of high-speed packaging machine, filling and sealing process requires not only the construction of another rational structure, but also to ensure that sufficient precision punching and folding and gluing. It has some of the rules in the color box packaging design:
1. According to the rational design of the lower lid color packaging box valves, dampers and other components of dust. E 'must respect the principles of universal design packaging color box, though. Decor view style and design coordination, concentration and aesthetic structure of the display function package.
2. Make a great packaging design, building structures, not only to protect registration and ownership landscape, selling products to promote, but should also be easy to carry, use and impact is easy to transport.
3. It must take into account the structural design of a package of color box to be scientifically and to take reasonable, but should also take into account the shape and design of pleasing.
 4 The size and strength of embroidery color box packaging is also an important factor not only affects the appearance of the quality of products, but also the cost of production and the associated distribution.
5 Pack the product is divided into two categories of transport packaging and consumer packaging. Everything must be done directly for consumer use and end. In addition to performance, the information contained in the party, but also has a strong artistic, its shape and structure design to meet the needs of science, aesthetics and marketability.




Currently, the definition of color box packaging, especially in the developed countries is very clear, including food, wine, medicine, family / cosmetics, tobacco products, electronic products and so on, color carton, plastic, cardboard and corrugated cardboard thin and subtle colors. It has a lightweight, portable, wide range of raw materials, environmental protection, and the fine print.

Pharmaceutical carton packaging

Carton is the main form of Pharmaceutical packaging, with the expansion of OTC (OTC) pharmaceutical companies have increased the demand and needs of the Board. So the modern pharmaceutical carton packaging should meet the following requirements:


Packaging Design

Non-prescription drugs. As a product, its packaging to reflect the quality of the products and, indirectly, the safety of products and public health, pharmaceutical companies have certain requirements for the packaging design of OTC Firstly, individual design software are not only easy to promote the image of the drug and the brand, but also contributes to the study of consumer perception. Second, the selection of high-quality paper, the quality of products.


Automatic transmission for business needs

Improve the performance of the machine continues to meet the needs of pharmaceutical companies as well as to reduce costs.

ID bar codes

With different design pharma pharmaceutical packaging is very similar in the repackaging of pharmaceutical products can be confusing if an error occurs, the consequences can be catastrophic. The solution is to add the identification code of the bar in the drug box, scanner recognize barcodes folding box installed so that we can effectively avoid confusion. In addition, the technology also has the barcode is the role of anti-counterfeiting and anti-R & D center to meet the logistics of automatic identification and rapid identification.


Anti-counterfeiting technology

WHO presented the Declaration of Geneva that more than 10% of global sales of medicines are counterfeit. Nonprescription drugs, consumers can buy a special article where counterfeit products, it will affect the health of consumers, in severe cases, it will be life-threatening if pharmaceutical companies require a high level of anti-counterfeiting packaging have.

The standard of the carton packaging quality

As modern carton packaging cares more about the sales function, the protection performance has long been insufficient to meet the needs of companies adapted. The company will continue to work on the package, which is also on the board of sensory standard be raised also contributed. The standards can be summarized as follows:

1. Cardboard and paper glued phenomenon of internal tissues to absorb water.

2. In accordance with the model of the press, the text box should be clearly and correctly positioned exactly the same depth, not to be a problem of ink without printing error, the bar code must be identified.

3. should not overlap angle and travel cover must not exceed 5 mm, after the formation of the corner holes pile should be no more than 5 mm, width 35 mm round base band 50 mm.

4. The line width board shall not exceed 12 mm, bending lines placed in the center needs, it should not affect the other interrupts, double row, row is a touch.

5. Do not crush, incidence angle, barrel distortion 2 minutes in the package of the test pressure.

6. adhesive coating of cornstarch should be equally full, without overflow. Adhesive should be clean, solid, two terminals aligned down the displacement of 2 mm.

7. 5 mm, 7 mm bore with an internal diameter of 18 mm and 20 mm spacing to two 102 mm-104 mm of cardboard with finger holes, two holes in the handle to be the center of the entire width of the holes.

8 box with air holes, the hole diameter is 15 mm, the hole is not allowed, printing designs and fonts.

9. Surface of the body of the box is not damaged, and the bundle of spots, rust, cracks and other defects in materials makes seams paper, flute available through the plastic, folding, there is a lack of materials, colors and other defects shall comply with the material is the basic rule of the board.

4 processes of the carton box production

1. Carton box design
There is a great influence on the carton box structure design, which can be achieved with an automatic packaging machine. In many cases this is due to the size of some parts of the result in undue boxed product can not be implemented in automatic packaging machines, or the rate of loss would be huge. Well, there are a lot of software for the design of cardboard packaging to develop a structural model, for example, Packmage CAD software that takes full account of cardboard and locked in carton box structure design could help to improve the design work.
2. Carton box step and repeat
With respect to the orientation of the fibers in the paper, you can see the difference in normal conditions. During the printing process, the external force causes the paper warp, the cancellation of the external forces, the paper in its original state can be called tensile strength, related to the provision of paper fiber. Thus, during the test phase and under the authority of the box again, if possible, to maintain the parallel opening of cardboard fiber orientation in the direction of cardboard to ensure the opening of the window is not too large, and, by the tension of the paper fibers so that the shell after the formation of irregular irregularly during the molding process, so that packaging machine just a window to open the smooth production.
3. Carton box cutting and creasing
In the process of cutting a scoring matrix attachment quality knife key to quality of care is guaranteed, but also the condition that the arm. Direction of the line of folding carton has a certain influence on the width of the fold to have a width of fold line optimal, may be the direction of the bend lines on the printing surface is ignored.
The cardboard box can be deformed to the process of the packing line, the production seems smooth cardboard protection is very important. Habit was with boxes stacked to save the box. In general, try not to block the box at the bottom, which could break box folding.

4. Temperature and humidity affects on carton box
Varying conditions of temperature and humidity, window shapes change. New Product paper in a short time, the water content is too high, it is easy to bend and deform. Thus, the new document within a month or more to be saved, so that the moisture content of the paper can be accepted humidity. 

pharmaceutical carton packaging design

There are generally 6 principles in the pharmaceutical carton packaging design:

1. Branding

Pharmaceutical companies are required to collect the search results in order to extract the main points of the distribution of pharmaceutical products, in combination with the communication strategy, marketing, point of sale as the most important factor in the packaging design to achieve the goal of attracting consumers to buy.

2. Form of packaging

In the highly competitive pharmaceutical industry, pharmaceutical companies should pay more attention to the shape of cartoon innovation to modify their products for many pharmaceutical dosage form similar izdeliya.Polzovateli windows, the size, structure, pharmaceutical boxes, after the printing process, the display effects to improve on the tray.


3. Text

Text messaging is one of the most important factors in the design of pharmaceutical cartons. Reasonable accommodation of text can ensure that patients with automatic driving, the message must be clear about the primary and secondary patients have good intentions.



4.Anti-counterfeiting technology


Counterfeit drugs are not only a significant impact on patients' health or life, but it also affects the reputation of pharmaceutical companies. With the proliferation of pharmaceutical sales channels, improving the safety of pharmaceutical products is inevitable. Shaped box packaging of pharmaceutical products, medicines bring the fight against counterfeiting comfort.

5. The unit of the identity


Pharmaceutical companies should be on the coherence and consistency of cardboard can focus Pharmaceuticals Pharmaceuticals awareness of the identity can be distinguished. For. On the image of the company, pharmaceutical companies typically focus on corporate branding package drawing board even more impressive, attractive, so that consumers can recognize and feel the difference


6. Eco-friendly

With the growing concern for the global environment, the green field of medicine revolution to a new level has been pushed, a harmless, environmentally friendly, renewable and recyclable improve sustainable packaging effectively branding pharmaceutical companies with a focus on social responsibility is a key trend pharmaceutical cartons.