1. Marketing-oriented
The main purpose of packaging design isn't wrapping, it's a market for product positioning, marketing and sales. The market is very large school in which the opponents of our first teachers, consumers have told us that the standard answer. Packaging
design should focus on the market offers more design engineers are
always contrary to the dealer or employee of the marketplace, but it is
difficult to understand this concept, which requires that our designers
will require further research to analyze market research, induction, so
that scientific research is comprehensive and applies to companies, retailers and consumers with a unique design of the market.
2. Study-oriented
The
quality of packaging design and more dependent on the actual quality of
the Creator, the main factor in accordance with the methods of
engineering and scientific methods in marketing research in the near
future, market analysis, data collection, research, and thought that we
usually take 2/3 times, and the rest time, they do it. We
spend a lot of time on the functions of planning, modeling,
morphological analysis, goals and needs of consumers, product use, the
use of time, space, environmental studies, provided a good basis for the
design of packaging, so it is hard and strong vitality.
3. Strategy-oriented
The design of the packaging, we must first understand that the product-marketing strategy! If there is a new brand, we have to fill in the sales and brand positioning to consider. If this is a new product with the old brand, we must think about the continuity of the best brands. In short, we must design the direction of innovative products based on the updated strategy. For some initial problems, and good strategic thinking should be specifically addressed.
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