6 steps in packaging design

How to design proper packaging for a new product? which principles it should follow? I hope these tips will help you.
1. Positioning of the brand or product
If there is a new brand, you need to offer brand positioning on the value of a good delivery brand look and sound brand. If this is a new product to the historic brand, you have to think about as if it is different from the original package design, product updates, product, or more innovative products.
2. Find the consumers
Of course, we must assume that packaging design on it, thinking that the target consumer for the core and the core values ​​and aesthetic tastes of consumers. You need to determine their understanding of consumers, whether good or bad, according to taste or a bad idea to use, good looks and buying habits of consumers, to determine the hypothesis that your goal is to offer consumers the perfect virtual package.
3. Find the segment between competition
In search of a package with the same quality, variety, or the value proposition, the study of their packaging design, to enhance the separation point on the basis of the package. In addition, the package, which can have different colors, symbols, characters, etc., to be.
4 Find your style and sound packaging
This is very important that the product has a unique and soul. There will be decided on the package? Start your design package, if you are free.
5 Scroll and highlight the unique selling point 

You were the soul and a unique package design? Make provision for the assessment of your screen. It is often not the most accurate, is the most important package is now available, compared with a constant reflection on it.
6 Cost factors
Do not forget to consider the cost of new packaging, in most cases, even if the cost increases, but they increase the unprepared, as far as possible unnecessary packaging hopeless.
In the process of specific packaging designers should listen carefully to the sales and specific aspects of the concession for the best packaging design.

For small and medium-sized businesses, there is no budget for advertising and public relations, but the reasons for the brand and the needs are the same. In this case, which began in brand building, in bits, of course, is a wise decision. Package design may have a crucial role in the promotion of the brand, is also an important element to create a static field and improve the brand image. However, many SMEs in China, do not really know much about the importance of packaging design as part of marketing. Thus, to be more pragmatic, the first step in creating a brand and distribution of packaging design. Messages can be sent in time all the packaging is not so easy to make, with respect to the replacement cycle for a long time, so that once a poor condition, have been published, not only do not promote a product, but also the most likely cause economic loss.

3 directions of packaging design

1. Marketing-oriented
The main purpose of packaging design isn't wrapping, it's a market for product positioning, marketing and sales. The market is very large school in which the opponents of our first teachers, consumers have told us that the standard answer. Packaging design should focus on the market offers more design engineers are always contrary to the dealer or employee of the marketplace, but it is difficult to understand this concept, which requires that our designers will require further research to analyze market research, induction, so that scientific research is comprehensive and applies to companies, retailers and consumers with a unique design of the market.
2. Study-oriented
The quality of packaging design and more dependent on the actual quality of the Creator, the main factor in accordance with the methods of engineering and scientific methods in marketing research in the near future, market analysis, data collection, research, and thought that we usually take 2/3 times, and the rest time, they do it. We spend a lot of time on the functions of planning, modeling, morphological analysis, goals and needs of consumers, product use, the use of time, space, environmental studies, provided a good basis for the design of packaging, so it is hard and strong vitality.

3. Strategy-oriented

The design of the packaging, we must first understand that the product-marketing strategy! If there is a new brand, we have to fill in the sales and brand positioning to consider. If this is a new product with the old brand, we must think about the continuity of the best brands. In short, we must design the direction of innovative products based on the updated strategy. For some initial problems, and good strategic thinking should be specifically addressed.

Gift packaging cultural characteristics

With the development of scientific and technological progress, we must continue to explore and visit some interesting connotations more aesthetic in the design of gift packaging, the concern of traditional culture and to deepen the study of physics should be noted that the traditional heritage and artistic taste and explore. The focus on natural, simple, easy, healthy, aesthetic consciousness of environmental protection limited to packaging design gifts is not the market, circulation and display on store shelves, most of the people involved in social and economic details of the design of gift box, gift and exchange of feelings, distribute a set of functions, they differ depending on the package "one-off" feature, the connotation is a fascinating, refreshing charm, and to pay more attention to user-friendly design.
Gift packaging  for "emotion" to the point of sale, "communication" as the goal of the project, as well as integrate the content and design of the module to improve the taste, "courtesy." From a cultural perspective, it can submit the document to be translated in two ways: first, it should be for cultural and national brand while, on the other hand, wrapping paper, based on the choice of packaging materials, take a natural, strong friendship more simple and natural, cultural connotations of harmony.

 In hand with improving the living standards of people in search of material for spiritual satisfaction that the package could lead to a culture of quality to produce an emotional reaction means that the consumer needs. Thus, you should think about the social utility of the project, the emphasis on cultural factors. Gift packaging design is different from a purely artistic creativity depends on a number of psychological problems, such as product specifications, marketing costs, and so on. How to improve the cultural preferences and peculiarities of the time, in a gift box design, the orientation of the project, because different foods in different ways, and it's not only the art of calligraphy, folk motifs + in + .. . Decorated in a product, only to have some idea of ​​the traditional culture of the people, to understand further the study of modern aesthetics, the science of today's market, the psychology of marketing, as well as language and expressions of contemporary masters, the package can be a gift for combining design, culture and emotions in its terms.However, natural materials should be the main choice of packaging materials in the construction of wrapping paper, including paper, bamboo, wood, dirt, leaves and stems of plants and other natural materials can be. Traditional packaging materials nature, packed with his condition, the treatment of a simple source, well-furnished three forms. This reflects not only the orientation of the three basic aesthetic concepts Eastern tradition, without decoration - to the natural beauty and do not understand the nature - the sweet and harmonious beauty, natural and artistic beauty of the mythical, but it reflects the awareness of people in the modern world.In addition, the choice of materials, adapting the design of packaging paper, focusing on adaptation of style habits of ethnic zones. Wrapping paper, emphasizes the use of contrasting materials and natural materials, and enjoy the natural texture, thicker early atmosphere, the project may also take the paper to print new decorative building a new image of the package.

The 8 traits of carton packaging

 1.Environmental performance 

It has a large amount of packaging paper in developed countries around the world, the carton packaging has been up to nearly  half the entire package, takes a central role in the packaging industry. Overall, the performance of the Green Paper packaging is good, the packaging is environmentally sound and sustainable development of the sector. Today, wrapping paper, to demonstrate its vitality because of its easy removal, the benefits of regeneration are easy to find and easy and with greater emphasis on environmental protection and recycling and reuse of resources around the world to define the packaging Paper used to replace wood and plastic packaging. born of the box is also utility.


2. Protective benefits 

Packaging container as compared to other materials, performance of the damping cushion cardboard packaging is stronger. The structure can prevent cardboard error-free, light and dust. After the adoption of new technologies, developing new varieties, boxes of strength, stiffness, resistance to moisture, can be comparable with the wooden box.
3.Flexibility 

The card can be cut, folded, easy to hold and easy to be preached, is suitable for the use of mechanized and automated production, also has a small-scale production are not mechanized and manual production.
4 Easier for storage
And cardboard packaging is lightweight, easy to bend, and carry straps, and relatively easy handling and storage.
5 Easy to mold and decorate
According to various packaging paper can be formed from a plurality of boxes. Paper and paperboard, inks and varnishes have some good absorption performance, distinct and legible, printed pattern may play a role in promoting it well.
6. Healthy
The cardboard is health, non-toxic, tasteless and can be completely closed, does not pollute the content, the document also comply with the terms of respiration of storage products.
7 Recycling
Cardboard can be recycled to the environment during the production of paper or residues which will not charge. The cardboard packaging is environmentally friendly.
8  Low costThere has a variety of sources of raw materials in the box, and is easy to produce low bulk with low production costs. The same package to save directly to the wooden box made of cardboard packaging, materials Consolidated is the third box, timber, and cost. The pack is easy, totally about 15% of the wooden box, which reduces the cost of packaging and transportation costs of cardboard.

Packaging design strategy meet consumer psychology

Ease strategy of psychological researchProcurement for the convenience of customers. This increase in transparency and food packaging in the style of the window can be selected easily install it basket gift packaging, easy to carry, easy to use pop, easy to use, add attractive packaging. The packaging design originally developed for the convenience of elderly and disabled need to demonstrate the results of a favorite among consumers for convenience, is the psychology of consumption.
The practical strategy of psychological researchProducts, including packaging design, should be able to meet the basic needs of consumers, then there must be a real value. Older people in all age subcultural emphasis on people is simple, practical, more likely, but now the various health tonic for older people in the general form of content "on the package, even if these products are able to win the" incidental purchases and 'difficult to win customers.
Innovative strategies for mentalEspecially for relatively high-tech products, the choice of packaging materials, processes, design, style and decor reflect the state of the art. Since the production of packages of three-dimensional projections, aseptic packaging and anti-theft packaging and so on. outstanding achievements in science and technology can be incorporated performance with a unique style and innovative packaging design.
Believe strategy of psychological researchThe label of the leading brands in the product reduces the buyer's lack of confidence about the quality of the product. Especially in some well-known companies, this strategy can be advertising of products and companies, in order to kill two birds with one stone. For example, there is a sign of penguins and the design of the label in Silver Ice Budweiser beer packaging, but if the storage temperature of cold beer is the best time to be a little animated penguins are published to provide a genuine trust in order to satisfy their psychological research will be.
The beauty of a strategy of psychological researchProduct Design window of crystallization of arts and crafts. Attractive packaging can lead to social needs of the high level of consumer packaging with great artistic charm, pleasing to the customer, is the driving force for this type of potential customer is open for regular users in the long type. Wines of the world, the package is very elegant, easy fame art wine bottle, one of the most elegant, the promotion of packaging success.
Fun strategy of psychological researchPeople in the bustle of city life and the need for a simple co humor.A the United States has an interesting selection of puzzles on the cover of the production of biscuits, cookies, people eat only printed at the bottom of the tank in order to find the products are very popular answer to curious people often requires an additional purchase.
In contrast to the strategy of psychological researchEspecially young people, and another, different, strange, innovative, tried to find a way to express yourself. The target market for the design of packaging groups of products can be used to trumpeted the traditional form, the color of a taboo in a "new generation of choice" in the logo, breaking to lead the fashion trend. But this type of consumer psychology to capture, create an atmosphere of the trend, this action pack with high-risk high-yield effort.

The consumer market is the market. Multidimensional and differences in consumer psychology has decided to develop a package to win the multi-dimension emotional appeal to specific groups of consumers to obtain the desired consumer behavior. Shipping is a microcosm of the marketing strategy, psychological strategies, packaging design, advertising is very logical ideas. 

Pay attention to consumer psychology in product packaging design

1. consumer psychology in the system of mass consumptionPeople feel like packing in the process of buying, packaging can give consumers a more intuitive impression, both physical and psychological functions of the package in package design resists. In general, consumers are directly compared, is the first property, which is a packaging design requires close intuitively. The construction cost of the goods in the packaging design, if the product means that the psychological needs of consumers who claim that the information on products and packaging, taking into account the personality of the free consumption, and even the state of justice. Why buy property in addition to the purchase of the product itself, more in harmony with his mood, satisfaction, self-confidence ... in the process of selling goods, the consumer, the main question is how to motivate, that's what they want, on the other hand, this kind of psychological success when buying goods, is a prerequisite for packaging design.
2. In accordance with the consumer orientation and direction of designAlignment of a clear position in the minds of consumers of goods and easy to target consumers for the need to respond to consumers' desires to enter the base. Proper positioning was "biased" In fact, designers have to know what consumers want, what l spiritual satisfaction they need. Launching the project should have a better understanding of the market based on real research and not just in the consumer market. Take a number of problems in the market and marketing as a subject of research, collecting and analyzing information in order to serve as a basis for planning and decision-making that happen with all types of information about the project, the aim of the package. Depending on the needs of targeted groups of consumers at the center of research and market analysis are based.
3. Psychological needs of consumersWith a very materialistic society, allowing the system to consumer education, consumers will be surrounded by, the steps of such material, the social life of the people has undergone significant changes in the system of goods and materials, but also makes a few concepts from the man played a profound change. The economic development of society through the consumption of goods in the high road of life there, raising consumer awareness about the effectiveness of the process, in particular through the model of daily consumption. Consumer behavior is the acquisition of goods, is the process of purchasing power of motivation to make the process of consumer behavior. In the process of consumption, consumer needs and the product plays an important role. Packaging design for communication needs and easy resources into the consumer has a sense of security. Stylish design, packaging, complete with advanced features, as well as the level of consumer habits. All the people want, psychological satisfaction, internal sense of conquest in the process of consumption, they believe that the products are worth your money if they want to spend.
4. Brand Packaging DesignIn the design process, the developer must first learn how to mark the product image. The image of the product plays an important role in the adaptation of all aspects of sales, which directly affects the printed products in the minds of consumers and of consumer behavior, and then assigns the ultimate purpose of selling goods. Before buying a product, the first thing they see, packing of goods, it is necessary to meet consumers' habits and appearance, but also reflect the properties of the product quality in the development of the product. Generates an image of the product, primarily limited by the intrinsic properties of the product, and secondly, is limited by external constraints of the environment, which are the limitations of customer satisfaction. High quality products, packaging design, combined with high quality, it transmits all the information that people feel the quality of life, so that consumers feel at ease.

6 steps for successful packaging design

1. Study
Product packaging design starts with the marketing research, learn more about the ware and similar information inside details, research analysis will be the starting stage of the structure. As the word goes there isn't a investigation, no right to speak, make it further devoid of detailed review analysis along with research there is absolutely no correct comprehending and judgement. The presentation need to indicate the efficiency of the merchandise characteristics and to follow the actual brand as well as positioning of goods, all those people works should be base upon related troubles research within details, usually we can deviate in the direction. The sort of goods, overall look and execution characteristics, web marketing strategy, the conclusion of this market situation, revenue model, purchaser groups, the usual situation (which include age, levels, income, work, gender, for example.), and your situation of the identical products, designing trend for example., all these information means are essential, and fortunately they are an critical prerequisite for your formation from the design notion. In add-on, the width and degree of the investigation determines the truth of your understanding as well as judgment, that directly influence the quality of our design concept.

2. Principle
The Notion is using the research and also detailed investigation to make a number of orderly, prepared with evidently goals suggestions, It's the thinking practice performance through shallow to help deep, common to fine, from fluffy to crystal clear, evolving by concrete to abstract. Occurance of the idea is both beginning with the design theme and approach throughout the entire packaging pattern process. Study can be viewed as how the best approach to provide with regard to concept constitution.

3. Solutions
In reality, since the planning concept has become resolved problems on themes and techniques, specific alternatives implementation on the product promotion design will be a matter naturally. Only this solution are often more concrete and also closer towards the practical difficulties of operation. the form of packaging, boiler suit style, well, color positioning and organizational arrangements would be the necessary signifies on the contents with the solution. A large portion associated with students don't attach importance to the creation of the remedy process and also take laptop as a unique tool for that product product packaging design, the industry practice must not be advocated.

4. Artistic Look
Expression is really a way showing with clear emotional traits. Emotional elements become more prominent within the expression of artistic creation. And the expression with this art is much more emphasis around the effectiveness involving thinking, and for that reason more wise. All the kind of design issues in the front of people can be performed through your expression eventually, so the particular expression has become an crucial part from the product the labels design. This artistic expression is some sort of specialized type of knowledge, its scope and also depth need for specialized review.

(1) Easy intended for understanding
The goods packaging gets the function to convey product information, but due to many nonsubjective conditions, in order to have a certain degree of market fight, the the labels is important to find solutions to attract community attention. Succinct expression includes a great gain in helping the recognition penetration of attention. It entails that the merchandise packaging designing to are more concise as soon as dealing with graphics performance and texts. Too a lot content not just lose the focus, also result in the information imprecise, and possibly resentment amid consumers.

(2) Communication
The product packaging design and style should focus on communication using consumers. In point of fact, the emotions of the human is remarkably rich, however take benefit from a large amount of feelings the overlap golf psychological trend to discover a emotion through another way can attain memorable results. It may make abstract impression more vivid for greater understood; additionally , it could evoke rich association by folks. This requires the designer to enhance of the perspicacious as well as observation in order to embed aroused positioning very "fixed" within the hearts of the audience.

5. Assess
Good product packaging design alternative should to realize marketing product sales, it must evaluate active programs to determine the effectiveness in the solution. For starters, we should be clear that achieve promoting sales is basis factors to measure the product promotion design because the significance of product the labels is favorable to the actual sale of products. Second, it ought to be to assess from the actual perspective from the service, like convenience and so on.. Another issue is to mention information and artistic manifestation accurately and appropriately. In the end, it may be the feasibility associated with implementation evaluation.

6. Setup
The making of product packaging has many processes, each and every aspect shouldn't be underestimated.  Each process has its very own technical as well as, any minor error would lead towards failure from the entire creation process. Therefore, the the labels designer not just need to try and do the design and style work effectively, but should also know the development process engineering technology and management, only with such an array of knowledge and skills, we're able to become an excellent designer.